Marketing整理选择题 附答案）_可搜索.pdf

Chapter1False(Marketersdonotcreate

productconcept

1.Marketingiscustomerneeds,whethersocial,

sellingconcept

A.anotherwordforadvertisingand

physicalorindividual.Needsareamarketingconcept

salesbasicpartofthehumanmakeup.)

6.Theactofobtainingadesired

B.onlyusedbymajorcorporations

C.aboutsatisfyingcustomerneedsobjectfromsomeonebyoffering

D.aboutsimplymakingaprofit

somethinginreturniscalleda(n)

2.Thefirststepinthemarketing

processistoworktounderstandexchangecompetition?

customers.switchproductionconcept

TrueFalsemarketproductconcept

sale

3.Oncewehavecreatedvalueforsellingconcept

customers,thefinalstepinthe

7.Theartandscienceofchoosingmarketingconcept

10.Customer

targetmarketsandbuildingprofitable

marketingprocessistocapturevalue

fromthem.relationshipswiththemiscalled

TrueFalse

marketingprofilesTrue

4.Themostbasicconceptunderlying

marketingisthatofmarketingmaneuvers

profitsmarketingselection

productsmarketingmanagement

humanneeds8.Whichmarketingphilosophylisted

servicesbelowisusefulwhensupplyexceeds

deliveringand

5.Marketerscreatesocialneedsin

demandandwhenproductioncosts

consumers.aretoohighandneedtobere