糯米网成功案例解析.docxVIP

糯米网成功案例解析

目录

1.糯米网简介..............................................2

1.1公司背景介绍.........................................2

1.2发展历程.............................................3

1.3业务范围.............................................4

2.成功案例一..............................................5

2.1项目背景.............................................7

2.2营销策略.............................................7

2.3实施过程.............................................8

2.4成果展示............................................10

2.5总结与启示..........................................11

3.成功案例二.............................................12

3.1项目背景............................................13

3.2技术解决方案........................................14

3.3实施过程............................................15

3.4成果展示............................................17

3.5总结与启示..........................................18

4.成功案例三.............................................19

4.1项目背景............................................20

4.2营销策略............................................21

4.3实施过程............................................22

4.4成果展示............................................23

4.5总结与启示..........................................24

5.成功案例四.............................................25

5.1项目背景............................................27

5.2营销策略............................................28

5.3实施过程............................................29

5.4成果展示............................................30

5.5总结与启示..........................................31

6.成功案例五.............................................33

6.1项目背景............................................34

6.2营销策略............................................35

6.3实施过程............................................36

6.4成果展示............................................38

6.5总结与启示..........................................39

1.糯米网简介

糯米网（MeiNuYou）是中国大陆一家知名的在线生活服务平台，成立于2011年，隶属于糯米控股有限公司。