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SyllabusofConventionBanquetManagement
I.BriefsoftheCourse
CourseCodeCourseName：ConventionBanquetManagement
Type：Limitedoptionalcourses
AcademicHours:36
AcademicCredits：2
TargetStudents：HospitalityManagementMajors
AssessmentMethod:Essay
FoundationCourse:CET-4，HospitalityEnglish-I
II.IntroductionoftheCourse
ThiscourseisstronglyrecommendedtoHospitalityManagementmajors.It’sfocusonbasicprinciples,proceduresandbestpracticesofconventionbanquetmanagement,includingdatamining,costcontrolandotherapplicationsinconventionbanquetenterprisesoperations.
III.CourseTypeTeachingObjectives
ThiscourseisalimitedoptionalcourseforHospitalityManagementmajors.Itaimstohelpstudentsunderstandthecurrentsituationsandfutureofconventionbanquetindustry,aswellascostcontrolandotherstrategiesandtacticsinthisfield,soastofosterthestudents’serviceskillsandspirit,enhancetheirpassionandcompetencefortheirfuturecareerdevelopment.
IV.ContentsRequirements
ModuleI FundamentalsofMeetings
I.LearningObjectivesRequirements
Throughthestudyofthischapter,studentsaresupposedto:
understanddefinitionsofmeetingtypes
knowinternationalorganizationsofmeetingmanagement
knowingthemajormeetingandbanquetorganizationsinChina
II.Contents
UnitOne BriefOnTheCourse
MainContents
Briefonthecourse;
SharpeningYourMeetingVocabulary
BasicTheoriesLearningPoints
TypesofMeetings
InternationalOrganizationsOfMeetingManagement
IndustrialFramework
Applications
CategoriesofMeetings
UnitTwo FundamentalsofMeetingIndustry
MainContents
TypesofMeetings
Goingglobal
Networking
Certificates
IndustrialChain
PCODMC(global/China)
somerelatedpolicies(global/China)
BasicTheoriesLearningPoints
TypesofMeetings
Certificates
IndustrialframeworkofMICEindustry
Applications
MICEorganizations
MICEcertificate
III.Exercises
Int
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