新剑桥商务英语(初级)UNIT2.ppt

allrightsreservedUnit2TalkingaboutcompaniesTeachingObjectivesThisunitaimstostrengthenstudents’abilitiesin:DescribingdifferenttypesofcompaniesFindingoutaboutcompaniesFindingoutaboutaparticularproductGrammarpoints:Pastsimple–statementsandquestionsIrregularverbsWh-questionsThedifficultandimportantpoints1Talkingaboutthelineofbusinessofcompany;2Reading,writingortranslatingacompanyprofile;3Thestructureofaletter;4Gettingproductinformationbyletterorbyphone;5Dealingwiththeenquiries.Unitcontentandtimeallocation2.1Describingacompany(90minutes)2.2Startingabusiness(20minutes)2.3Gettingproductinformation(790minutes)2.1DescribingacompanyThedefinitionoflogoAname,symbol,ortrademarkdesignedforeasyanddefiniterecognition,especiallyoneborneonasingleprintingplateorpieceoftype.LOGOisauniquesymbolordesignthatrepresentsacompany.Alsocalled,atrademarkSomelogos2.1AVocabularylogo商标、标志lineofbusiness—trade行业airlinen.companyorserviceprovidingregularflightsforpublicuse航空公司，航空服务banking银行业barcoding条形码aerospace

n.technologyofaircraft,spacecraft,etcthatoperateinthis航空航天技术theearth’satmosphereandthespacebeyondit航空航天空间（指地球大气层及其以外的空间）theaerospaceindustry??航空航天工业

anaerospacecompany??一家航空公司

catering餐饮业computing计算机financialservices金融财务服务业foodprocessing—industryofmakingfood食品加工packaging包装业telecommunication电信transport运输vehiclemanufacturing汽车制造业A.DiscussionNameafewfamouscompaniesyouknow.Whichlinesofbusinessaretheyin?2.MatchthepicturesandthelinesofindustriesNamesofsomefamouscompanyMicrosoftIntel：英特尔公司，是世界上最大的CPU(中央处理器，被人们称为电脑的心脏)及相关芯片制造商。80％左右的电脑都是使用Intel公司生产的CPU。其产品从早期的8088到目前流行的Pentium、PentiumPro、PentiumMMX、PentiumⅡ等。Epson：爱普生，日本爱普生打印机制造商。HP：惠普，HewlettPackard的缩写，是美国著名的惠普打印机、电脑制造商.Compaq：汉译为“康柏”，美国康柏电脑公司，它是世界上最大的电脑公司之