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UNIT6THEMEDIASectionBLESSON2LESSON3
Part1ReadingcomprehensionPart2Languagepoints目录索引Part3Grammar
Part1Readingcomprehension
第一步速读课文理清脉络Activity1Readforthemainidea.Whatisthetextmainlyabout?A.Thedefinitionofadvertisements.B.Differenttypesofadvertisements.C.Thedevelopmentofadvertisements.D.Differentattitudetowardsadvertisements.C
Activity2Skimforthemainstructure.TheAdvertisingGameTypesDesigns1.?DrawbacksClassicads?giveinformationaboutfindingcertain2.??totellpeoplewhatthecompanysells,wheretheyarelocatedandthenameoftheproduct?notsuitableforamarketplacewhereproductsandservicesareindirectcompetitionwitheachother?not3.?Purposesproductsattractive
TheAdvertisingGameModernads?consistofexperts’picturesand4.??applymoderndesigntechniques?toshowpeoplehowgoodtheproductis?tomakeads5.attractive??notenoughtobenoticedinamoderncityImprovedmodernads?combinethehigheststandardofdesignwithcreativeways?useconceptsincludingfreedom,happiness,6.andsuccess??tostandoutinaworldofcompetitiveadvertising?tomakepeoplebelievethatthey“musthavetheproduct”?repeating7.??noteffective?Itdoesnotmatterhowattractivetheidealinkedwiththeproductis.wordsvisuallywealtholdideas
TheAdvertisingGameFurtherimprovedmodernads?use8.aswellasnewandunusualideas??createsomethinginteresting?tomakepeoplenoticetheirproducts?tomakepeopleforgetsomeoneistryingtosellthemsomethingPublicads?helptoincreasepublicknowledgeabouttopicsthatusedtobe9.bymostpeople??toencouragecitizenstoparticipateinimprovingtheirneighbourhood,protectingtheenvironment,andhelpingotherpeople?to10.thepubliconfightingAIDS,savingwater,helpingthepoor,givingupsmoking,etc.?humourignorededucate
第二步精读课文领悟细节Activity3Readthetextcarefullyandchoosethebestanswer.1.Accor
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