consumer electronics book of dreams v1消费电子梦想之书.pptx

DigitalBusinessTransformationPatternsforaMobile-First,Cloud-FirstWorldTheConsumerElectronics“BookofDreams”

HowtoUsetheBookofDreamsTheBookofDreamshelpsDigitalArchitectsdriveDigitalBusinessTransformation.ADigitalArchitectusestheBookofDreamstodriveVision,Value,andScenariosforamobile-first,cloud-firstworld.ADigitalArchitectwilltailortheplaceholderandexamplecontentfortheircustomer.MoreBooksofDreamscanbefoundat:

TransformyourproductsEngageyourcustomersOptimizeyouroperationsEmpoweryouremployeesDigitalTransformation“AtMicrosoft,we’reproudtopartnerwithandempowerallourcustomersaroundtheworldwiththeleadingtechnologytoseizethevastopportunitiesahead.”–SatyaNadellaReinventproductivity

businessprocessesBuildtheintelligent

cloudplatformCreatemore

personalcomputing

ContentsImagineIf…VisionBusinessDriversCustomerExperienceJourneyCapabilitiesScenariosEngageYourCustomers:

ConnectedConsumerDevicesEmpowerYourEmployees:

ConnectedMarketingTransformYourProducts:

ConnectedProductInnovationAdditionalResources4Foreachscenario:ScenarioChainScenarioNarrativeScenarioStoryboardTechStoryboardBusinessDependencyNetwork(BDN)ValueTouchPointsValueRealizationScorecardCustomerStoryTransformationRoadmap

Imagineif…Imagineifyoucouldprovidepersonalizedexperiencestoyourcustomers,offeringproductstheydesire,andcreatingongoingopportunitiesforgeneratingrevenue.Imagineifyoucouldmaintainaconstantconnectionwithyourcustomers,optimizingmarketingcampaigns,andtailoringoffersandincentivestoyourcustomers’needs.

Imagineifyoucoulddesignproductsbasedoninsightfromusagedata,collaboratingwithglobaldevelopmentteams,andquicklyprototypingandtestingnewproducts.5

VisionforConsumerElectronicsDigitaltransformationBreakthroughinsightsfrommanagingdataacrossthevaluenetworkandfromdigitalengagementscustomerlifecycleO