可编辑文档：美国广告营销可持续性分析报告-外文版培训课件，tiktok，youtube.pptx

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2024-09-18 发布于广西
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可编辑文档：美国广告营销可持续性分析报告-外文版培训课件，tiktok，youtube.pptx

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INDUSTRIESMARKETSSustainabilityinadvertisingmarketingintheU.S.

CHAPTER01Overview

HowmanyEarthswouldweneediftheworldspopulationlivedlike..Globalecologicalfootprintbasedonnumberofearths2022NumberofEarths0123456UnitedStatesAustraliaRussiaGermanyJapan32.92.9PortugalFranceSwitzerlandSpainItaly2.72.6UnitedKingdomChina2.4Brazil1.6India0.83Description:Humanityhasbeeninanecologicalovershootsincethe1970s,wheredemandfornaturalresourcesexceededthatofwhattheEarthcanregenerate.Asof2022,iftheworldsentirepopulationlivedlikethoseintheUnitedStates,wewouldneedresourcesequivalenttofivetimeswhatourEarthcanregeneratetosatisfytheglobaldemand.ReadmoreNote(s):Worldwide;2022;wascalculatedusingthe2022editionoftheNationalFootprintandBiocapacityAccounts,whichfeaturesEcologicalFootprintandbiocapacitydatafrom1961tothelatestdata-yearof2017.Source(s):GlobalFootprintNetwork

YearwhenbrandsaimedtoachievenetzerowiththeiradvertisingactivitiesworldwideasofSeptember2023Netzeroemissiontargetyearsaccordingtoadvertisersworldwide202350%45%40%35%47%30%24%25%20%15%10%5%12%6%6%6%0%20302039204020452050Notpubliclyavailable4Description:Accordingtoa2023surveyconductedamongadvertisersworldwidepledgingtoachievenetzeroemissionsinaddevelopment,production,andplacement,47percentofrespondentssaidtheyaimedtoreachtheirtargetby2050.Conversely,sixpercentofrespondentssaidtheyexpectedtodosoby2030.ReadmoreNote(s):Worldwide;asofSeptember2023;amongAdNetZerosupportersSource(s):AdNetZero

YearwhenadvertisingagenciesaimedtoachievenetzerowiththeiractivitiesworldwideasofSeptember2023Netzeroemissiontargetyearsaccordingtoadagenciesworldwide202370%60%50%40%30%20%65%12%12%10%0%4%4%4%20252030204020452050Notpubliclyavailable5Description:Accordingtoa2023surveyconductedamongadvertisingagenciesworldwidep