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Reachingnewheights:Navigatingthepathtopro?tablegrowth
2
ReferenceDisclaimer
e-ConomySEAisamulti-yearresearch
programmelaunchedbyGoogleandTemasekin
2016.BainCompanyjoinedtheprogrammeas
leadresearchpartnerin2019.Theresearch
leveragesTemasekinsights,Bainanalysis,Google
Trends,primaryresearch,expertinterviews,and
industrysourcestoshedlightonthedigital
economyinSoutheastAsia(SEA).The
informationincludedinthisreportissourcedas
‘Google,Temasek,andBain,e-ConomySEA
2023’,unlessotherwisespeci?ed.
Theinformationinthisreportisprovidedonan‘asis’basis.
ThisdocumentwasproducedbyGoogle,Temasek,Bain,
andotherthirdpartiesinvolvedasofthedateofwriting
andissubjecttochange.Ithasbeenpreparedsolelyfor
informationpurposesoveralimitedperiodoftimeto
provideaperspectiveonthemarket.Itisnotintendedfor
investmentpurposes.All?nancialanalysisisderivedor
estimatedbyBainanalysisusingbothnon-Google
proprietaryandpubliclyavailableinformation.Googlehas
notsuppliedanyadditionaldatafor?nancialanalysis,nor
doesGoogleendorseany?nancialanalysismadeinthe
report.Whereinformationhasbeenobtainedfrom
third-partysourcesandproprietaryresearch,thisisclearly
referencedinthefootnotes.Projectedmarketand
?nancialinformation,analyses,andconclusionscontained
inthisreportshouldnotbeconstruedasde?nitive
forecastsorguaranteesoffutureperformanceorresults.
Google,Temasek,Bain,theirrespectivea?liates,orany
otherthirdpartyinvolvedmakenorepresentationor
warranty,eitherexpressorimplied,astotheaccuracyor
completenessoftheinformationinthereportandshallnot
beliableforanylossarisingfromtheuseofthisreport.
3
8theditionofe-ConomySEAbyGoogle,Temasek,Bain:
SoutheastAsia’sdigitaleconomyresearchprogramme
20162017201820192020
Unlockingthe
$200Bopportunity
inSEA
Unprecedented
growth
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