- 1、本文档共45页,可阅读全部内容。
- 2、原创力文档(book118)网站文档一经付费(服务费),不意味着购买了该文档的版权,仅供个人/单位学习、研究之用,不得用于商业用途,未经授权,严禁复制、发行、汇编、翻译或者网络传播等,侵权必究。
- 3、本站所有内容均由合作方或网友上传,本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺!文档内容仅供研究参考,付费前请自行鉴别。如您付费,意味着您自己接受本站规则且自行承担风险,本站不退款、不进行额外附加服务;查看《如何避免下载的几个坑》。如果您已付费下载过本站文档,您可以点击 这里二次下载。
- 4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等,请点击“版权申诉”(推荐),也可以打举报电话:400-050-0827(电话支持时间:9:00-18:30)。
?2004byPrenticeHall,Inc.,UpperSaddleRiver,N.J.074588-1OperationsManagement
LocationStrategies
Chapter8
?2004byPrenticeHall,Inc.,UpperSaddleRiver,N.J.074588-2OutlineGLOBALCOMPANYPROFILE:FEDERALEXPRESSTHESTRATEGICIMPORTANCEOFLOCATIONFACTORSTHATAFFECTLOCATIONDECISIONSLaborProductivityExchangeRatesandCurrencyRisksCostsAttitudesProximitytoMarketsProximitytoSuppliersProximitytoCompetitors(Clustering)
?2004byPrenticeHall,Inc.,UpperSaddleRiver,N.J.074588-3Outline-ContinuedMETHODSOFEVALUATINGLOCATIONALTERNATIVESTheFactor-RatingMethodLocationalBreak-EvenAnalysisCenter-of-GravityMethodTheTransportationMethodSERVICELOCATIONSTRATEGYHowHotelChainsSelectSitesTheTelemarketingIndustryGeographicInformationSystems
?2004byPrenticeHall,Inc.,UpperSaddleRiver,N.J.074588-4LearningObjectivesWhenyoucompletethischapter,youshouldbeableto:IdentifyorDefine:ObjectiveoflocationstrategyInternationallocationissuesClusteringGeographicInformationSystemsDescribeorexplain:ThreemethodsofsolvingthelocationproblemFactor-ratingmethodLocationalbreakevenanalysisCenter-of-gravitymethodDescribethefactorsaffectinglocationdecisions
?2004byPrenticeHall,Inc.,UpperSaddleRiver,N.J.074588-5FederalExpressStresses“hub”conceptAdvantages:enablesservicetomorelocationswithfeweraircraftenablesmatchingofaircraftflightswithpackageloadsreducesmishandlinganddelayintransitbecausethereistotalcontrolofpackagesfrompickuptodelivery
?2004byPrenticeHall,Inc.,UpperSaddleRiver,N.J.074588-6ObjectiveofLocationStrategyMaximizethebenefitoflocationtothefirm
?2004byPrenticeHall,Inc.,UpperSaddleRiver,N.J.074588-7IndustrialLocationDecisionsCostfocusRevenuevarieslittle
betweenlocationsLocationisamajor
costfactorAffectsshipping
productioncosts(e.g.,labor)Costsvarygreatlybetween
locations?1995CorelCorp.
?2004byPr
您可能关注的文档
- 如何做一个优秀培训.pdf
- magic tree house revolutionary war wednesday-mary pope osborne神奇树屋星期三战争波普奥斯本.pdf
- 重要照顾好疼痛本身才能达到减肥热饭很们热爱所做事情室内设计.pdf
- 文稿说明to the unitunit1e到单位.pdf
- 市建国门外大街号距离新光天地公里开车分钟jml xmasevent venue proposal.pptx
- 现代美式合集1410a 24套装修案例.pdf
- 案例赞美微笑.pptx
- 投资银行面试指南访问其余questions answersibig问题解答.pdf
- 综合文案tipcat inctive-图腾王totemen.pptx
- 实验五组讲师计划.pptx
文档评论(0)