可编辑文档：法国上法兰西大区Hauts-de-France目标消费者研究报告-外文版培训课件.pptx

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2024-09-14 发布于广西
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可编辑文档：法国上法兰西大区Hauts-de-France目标消费者研究报告-外文版培训课件.pptx

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CONSUMERSBRANDSTargetaudience:consumersinHauts-de-France(France)ConsumerInsightsReportMarch2024

ConsumerInsightsTargetAudienceReportIntroductionReportoverviewConsumerInsightsGlobalmethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportanalysesconsumerswholiveinHauts-de-FranceandcomparesthemtotheaverageconsumerinFrance.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeThereportoffersthereaderacomprehensiveoverviewofconsumersinHauts-de-France(France):whotheyare;whattheylike;whattheythink;andhowRegion:56countriestoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Additionally,thereportallowsthereaderNumberofrespondents:?12,000+forcountrieswiththeextendedsurvey(includingFrance)tobenchmarkconsumersinHauts-de-France(’’region’’)?2,000+forthebasicsurveyagainsttheaverageFrenchconsumer,labelledas’’country’’inthecharts.Sample:Internetusers,aged18–64,quotassetongenderandageThereportisupdatedregularlyandisbasedondataFieldwork:fromtheConsumerInsightsGlobalsurvey.?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear2(1):SeethefullmethodologyforadetailedoverviewofthestudydesignConsumerInsightsGlobalasofMarch2024Sources:

ConsumersinHauts-de-France(France)Managementsummary:keyinsightsGeneraldemographicsConsumerlifestylePerspectiveandoutlookMarketingtouchpoints37%ofconsumersinHauts-de-FrancearepartofGenerationX.LearningnewthingshaslessimportanceArelativelyhighshareofconsumersintoconsumersinHauts-de-FrancethantoHauts-de-FrancethinkthatpovertyisanreadonlinenewswebsiteslessoftenConsumersinHauts-de-FrancetendtotheaverageconsumerinFrance.issuethatneedstobeaddressed.thantheaverageconsumerinFrance.37