基于在线点评的中外游客对大连市5A级景区旅游形象感知对比分析.docx

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基于在线点评的中外游客对大连市5A级景区旅游形象感知对比分析

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夏梦泽张红

[摘要]选取大连市的5A级景区作为研究对象，通过Tripadvisor网站搜集了267条中外游客评论，利用内容分析法对大连市5A级景区旅游形象感知进行对比分析。分析过程中运用了ROSTContentMining软件对中外游客对大连市5A级景区的在线点评进行了高频词、社会语义网络和情感三方面的对比分析。分析后得到如下结论：国内游客注重与海洋景区的接触体验而国外游客注重景区环境及周边配套设施的完善，国外游客与国内游客对大连市5A级景区的情感倾向主要集中于中性情绪，大连市5A级景区的形象感知可以概括为“公园”“海洋”和“表演”等。深入挖掘海洋文化、融入自然和保护因素、做好智慧旅游服务有利于未来大连市5A级景区乃至整个城市景区的未来发展。

[关键词]在线点评;5A级景区;内容分析;大连

[]F590.3??????[]A??????[]2095-3823（2020）10-0101-05

AComparativeAnalysisofChineseandForeignTouristsPerceptions

oftheTourismImageofDaliansNational5AScenicSpotsBasedonOnlineReviews

XiaMengzeZhangHong

（DalianUniversityofForeignLanguages，DalianLiaoning116044）

Abstract：Inthispaper，267reviewsofChineseandforeigntouristsonTripadvisorarecollectedfromNational5AScenicSpotsinDalian，andacomparativeanalysisismadeontheperceptionoftourismimageofNational5AScenicSpotsinDalianbyusingtheContentanalysis.Inthecourseoftheanalysis，RostContentMiningsoftwareisusedtocompareandanalyzethehigh-frequencywords，socialsemanticnetworkandemotionofChineseandforeigntouristsnetworkcomments.Aftertheanalysis，theconclusionisasfollows：domestictouristspayattentiontothecontactandexperiencewiththemarinescenicspot，whileforeigntouristspayattentiontotheimprovementoftheenvironmentaroundthescenicspotsandthesurroundingfundamentalfacilities，theemotionaltendencyofforeignanddomestictouriststoNational5AScenicSpotsinDalianmainlyfocusesonneutralemotion，andtheimageperceptionofNational5AScenicSpotscanbesummarizedasPark，OceanandPerformance.Tappingintomarineculture，integratingnatureandconservationfactors，andprovidingsmarttourismserviceswillbebeneficialtothefuturedevelopmentofDaliansNational5AScenicSpotsandeventothewholecitysscenicspots.

KeyWords：OnlineReview;National5AScenicSpot;ContentAnalysi