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Unit3ConsumerPsychologyStartwithE-commerceJourneywithE-commerceForwardwithE-commerce
STARTWITHE-COMMERCEFactorsinfluencingpurchasingJOURNEYWITHE-COMMERCEHowtoattractcustomersWhatmakesaconsumerbuyaPracticalReading IntensiveReadingproduct?ComparativeReadingBrandswitchingbehaviorvs.channelswitchingbehaviorExtensiveReadingChineseconsumersspendingmoreondomestictripsFORWARDWITHE-COMMERCEFurtherPractice ConsumerpsychologistsMylearninglogUNIT3ConsumerPsychology
LEARNINGOBJECTIVEAfterstudyingthisunit,you’llbeableto:knowsomefactorsaconsumermayconsiderwhenpurchasingaproductknowwhatanonlinebusinesscandotoattractcustomersunderstandthetwomainfactorsbehindaspecificpurchasedistinguishbrandswitchingbehaviorfromchannelswitchingbehaviorknowthetravelpreferenceofChinesetouristsaftertheCOVID-19pandemic
STARTWITHE-COMMERCEWhichofthefollowingfactorswillyouconsiderwhenpurchasingaproduct?Choosethetopthree.pricequalitydesignexpressdeliverydiscountbrandvalue
JOURNEYWITHE-COMMERCEPracticalReadingAlbV,whichsellsskincareproducts,isapopularonlinestoreamongconsumersofallages.HerearesomeofAlbV’stoptipsonhowtoattractconsumers.Tip1MakereasonablepricesItiscrucialtoresearchwhatpeoplecanaffordbeforesettingtheprice.Wedivideallfemaleconsumersintothreegroups:GroupA(agedunder25),GroupB(agedfrom25to40),andGroupC(over40yearsold).GroupAneedsaffordableskincareproductsasmostofthemarestillstudyinganddonothaveastableincome.GroupBhasenteredtheworkplaceandwantstohaveproductsatamedium-levelprice.ForGroupC,weprovideproductsatarelativelyhighprice.Howtoattractcustomers—Fromareportofanonlineskincarestore译Tip2DevelopvariousproductsTodevelopproducts,wefirstlyconductanonlinesurveytocollectdataonconsumerneeds.Thishelpsustodecideourdirectioninresearchan
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