Circana2024逃离现实压力快乐经济的崛起-探索悦己消费的新趋势报告英文版15页.pdf

1、本文档共15页，可阅读全部内容。
2、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。
3、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。

THEGREATESCAPE:

Exploring

theRiseofthe

JoyEconomy

Circana,LLC|Proprietaryandconfidential

Consumerescapismtrendshavebeenontheriseinrecentyears.People

areexhaustedbytheboringandordinary.They’reworriedaboutwar,

economicchallenges,climatechange,andsecurity.Andtheyseekwaysto

temporarilyescapethestressesofdailylifebycreatingjoyintheir

personalenvironment.

AccordingtotheWorldHealthOrganization,

over1billionpeoplearesufferingfromsome

formofmentalhealthdisorder.

Escapismtakesmanyforms,fromreadingbooksandwatchingmoviesto

engaginginhobbiesandtraveling.Theseactivitiescanhelppeoplerelax,

recharge,andfindenjoyment,andthey’refuelingtoday’sjoyeconomy.

AtCircana,weprovideclearvisibilityintocomplexshopperbehaviors,

covering$4trillioninglobalshopperspendingacross26industries.We

changeretailerperspectivestoacceleratedecision-makingandliftsalesby

showingthemacompletepictureofwholecategories,cross-category

influences,buyerbehavior,andmore.

Herearethreewaysshoppersareembracingescapismandgrowingthe

joyeconomy:

01Nostalgia|02InspirationandAspiration|03Self-care

Circana,LLC|Proprietaryandconfidential2

Nostalgia

Circana,LLC|Proprietaryandconfidential

Nostalgiaisaboutseekingcomfortintried-In2023,licensedproductsgrewdollarsalesacrosstoys,videogames,

andb

该用户很懒，什么也没介绍

咨询Ta 进入空间

更多 >