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SocialMediaReportCompetitorReview1stto30thJune2015
Summary:CoolJeanssustainandcommunicationwithfansthebrandspiritandproductsbenefits.Fullyleveragecelebrityandshootingassetstobuildimageofshoanddrivefanstoofficialwebsite.Overallsocialmediaperformance:WeiboTotalFans:303,641NewFans:1,350(May=4,087)TotalImpression:7,596,397(May=16,787,300)Totalengagements:4,905(May=11,066)Avg.engagement:102(May=277)SOCIALPERFORMANCEOVERVIEWWeChatTotalFans:136,170NewFans:334(May=24,191)OpenRate:10.1%(May=13.6%)HeadlineOpenRate:12.6%(May=17.2%)EngagementRate:2.7%(May=3.7%)Totalfans5,740Fansgrowth270Posts8Like1,071Comments2
NewFansNo.TotalImpressionpermonthAvg.EngagementpermonthKPI11,1958,860,000270Actual(by2015June.30)3347,596,397102Achieved(%)-97%86%38%KPIVSPERFORMANCEKPI:By2015Nov.30NewFansNo.Avg.ToparticleopenrateAvg.EngagementRateperpushKPI4,14015%4%Actual(by2015June.30)1,35012.6%2.7%Achieved(%)-67%84%68%
ACHIVEDKPI(ASTOJUNE)Avg.ToparticleopenrateAvg.EngagementRateperpushKPI15%4%Jan18.2%6%Feb15%15%
Mar16.5%4%April11.6%2.8%May17.2%3.7%June12.6%2.7%Newfan11195
ACHIVEDKPITotalImpressionpermonthAvg.EngagementpermonthKPI8,860,000270Jan5,365,040264Feb7,289,640
274Mar20,168,804
498
April11,173,139397May16787300277June7,596,3971024140
WeChat6
WECHATPERFORMANCEOVERVIEWFANSNO.%incomparisontolastmonthFANSGROWTH.%incomparisontolastmonthOpenRate%incomparisontolastmonthREADMORE%incomparisontolastmonthMOSTOpenRateNotes：OPEN=图文页阅读人数,READMORE=原文页阅读人数,SHARE=转发+收藏人数,ENGAGEMENTS=READMORE+SHARE+LIKEENGAGEMENTSRATE=ENGAGEMENTS/VIEWSSHARE+LIKE%incomparisontolastmonth136,170May=135,836334
May=4,08710.1%May=13.6%1,370May=2,692919May=1,681POSTS%incomparisontolastmonthENGAGEMENT%incomparisontolastmonth6
May=82,289
May=4,373ENGAGEMENTRATE%incomparison
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