活动campaign weekly performance 0126-0201oap每周表现.pptx

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2024-09-01 发布于北京
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活动campaign weekly performance 0126-0201oap每周表现.pptx

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OAPCampaignWeeklyPerformance2014/01/26-2015/02/01

RVBlurcampaignperformance

RVBlurCampaignPerformanceRVBlurCampaignWeekly(0126-0201)XiciRayliOnlyladyHaibaoYokaSelfQQSohuSEMReferralDirectTrafficSourceEfficiencyVisits1,332,223277,550235,055211,786178,538177,745125,866103,9409617,0809,0942,319UserFriendlinessBounceRate37.21%36.82%40.07%45.75%47.36%26.47%28.51%20.28%28.62%75.88%85.57%21.73%ConsumerAffinityAvg.Time2m06s3m08s2m50s1m54s1m41s1m19s1m38s0m48s0m45s5m55s5m45s2m33s%ReturnVisit32.06%29.02%52.04%30.75%10.49%54.55%22.92%8.69%3.12%19.24%35.41%3.92%Convresion%TOEC100,4747,26342,37216,57122,3847,0034,2573010728915183ECConversion%7.54%2.62%18.03%7.82%12.54%3.94%3.38%0.03%11.13%4.08%0.16%7.89%ApplySample94,618445329,2507,5841,785107153915198367Conversion%7.10%1.45%0.32%23.35%16.38%4.27%1.42%0.10%15.92%12.92%2.18%15.83%NewRegistration1,008006720003707637186RegisterRate0.08%0.00%0.00%0.32%0.00%0.00%0.00%0.04%0.00%1.07%0.40%8.04%

MR5campaignperformance

MR52014Weekly（0126-0201）QQPPTVRayliSohuLetvSelfOnlyladySEMTrafficSourceEfficiencyVisits167,735124,78316,7996,4245,5854,1502,7927172,228UserFriendlinessBounceRate72.86%81.69%65.31%2.50%78.14%80.89%3.85%3.20%87.65%ConsumerAffinityAvg.Time1m39s0m54s0m52s4m00s1m25s0m21s1m45s2m21s1m44s%ReturnVisit14.52%10.32%11.26%64.13%11.21%10.65%32.23%34.03%10.16%ConversionTOEC3,8263,326168106015600106Conversion%2.28%2.67%1.00%1.65%0.00%0.36%2.15%0.00%4.75%MR5CampaignPerformance

EOOilcampaignperformance

EOOil2014Weekly（0126-0201）YokaOnlyladyRayliSelfQQOTVSEMReferralTrafficSourceEfficiencyVisits1,339,288342,657231,851207,331172,87752,657247,49238,51227,297UserFriendlinessBounceRate49.04%27.52%46.11%40.09%33.95%59.75%87.95%72.31%76.30%ConsumerAffinityAvg.Time1m52s1m20s1m47s3m24s1m36s2m21s0m45s2m08s1m28s%ReturnVisit34.16%53.09%34.00%53.16%33.29%9.64%5.51%15.06%7.21%ConversionTOEC94,35913,94668,8761,6