商务英语写作教程第四版课件 3 Inquiries.pptx

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商务英语写作教程第四版课件 3 Inquiries.pptx

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Chapter3Inquiries

StructureAninquiryletternormallyincludesthefollowingelements:Adirectopeningthatcontainstheprimaryrequestandsecondaryrequests.Forafirstinquiry,anindirectopeningispreferred,anopeningthatstartswithaselfintroductionorhowhegetstoknowofthereaderAnexplanationthatincludesthereasonsfortherequestorprovidesadditionalhelpfulbackgroundinformationAclosingthatsuggeststheactionyouwishtherecipienttotake,thatmakesactioneasytotake(ifappropriate),andthatexpressesappreciationforassistance

ExamplesOpening:Willyoupleasesendmeacopyofyourcatalogueandpricelistofportablediscplayers,togetherwithcopiesofanydescriptiveleafletsthatIcouldpasstoprospectivecustomers?2)TheJapaneseEmbassyinBeijinghasrecommendedyouasoneofthelargestproducersofCassetteTapeRecorders;wewishtoknowifyouhavereadystockforexport.3)Weareoneoftheleadingconfectionersofthiscity,andhaveextensiveconnectionswithfoodstoresofdifferentcities.Tomakecakesandsweets,weneedaregularsupplyofwalnutmeat.

Thesecondpartisusuallyanexplanationthatincludesthereasonsfortherequestorprovidesadditionalhelpfulbackgroundinformation:1)Mycurrentlightingsystemisnearlytenyearsold,andIthinkitistimetochange.Iwouldliketogoforsomethingquiteinventive.2)OurcompanyisoneofthelargestimporterstointroducethisitemtotheChinesemarketandhasretailoutletsthroughoutthiscountry.Wethereforefeelthatwewillbeabletomarketyourgoodswheretheywillcommandimmediatesales.WiththerisinglivingstandardoftheChinesepeoplethedemandforthisitemisgrowingrapidly.Ifyourpricesarecompetitive,substantialorderswillmostlikelyfollow.Wewouldappreciateknowingifyoucouldgivediscountsonsizableorders.3)Ourcompanyhasdevelopedanewskillforprintinghigh-qualitybooklets.Itproducesexcellen

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商务英语写作教程第四版课件 3 Inquiries.pptx