2017用户体验和用户研究行业调查报告-17页-【未来营销实验室】.docx

2017

2017

UXANDUSERRESEARCH

INDUSTRYSURVEYREPORT

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Our4thannualindustrysurvey.

The?eldsofuserexperienceanduserresearchhavetakenanewshapeoverthepastfewyears.Nolongerrelegatedtoafewlonechampionsinanygivenorganization,theuserexperiencehasbecometheconcernofeveryonefromproductdesignerstoseniorexecutives.

Intoday’shighlycompetitivemarket,customershavecometoexpectexcellent

experiencesfromdigitalproducts,andcompaniesthataren’tdeliveringcanquicklybecomeirrelevant.Organizationsareracingtounderstandtheircustomers’behaviorandattitudessotheycanmeettheirneedsandearntheirbusiness.Becauseofgrowingcustomerexpectationsandincreasedpressurefromcompetitors,organizationsarestartingtoinvestinuserresearchearlyandoftenthroughoutdevelopmentandbeyond.

InthisfourthannualUXandUserResearchIndustrySurvey,weasked2,238professionalsacrossawidevarietyofindustrieshowtheirorganizationsare

approachinguserexperienceandconductinguserresearch.

Herearetheresponsesandkeyinsightsfromthisyear’ssurvey.

1.Whatisyourgender?

2.Whatisyourage?

13%

18-25

40%

26-34

29%

35-45

17%

46-69

0.3%

70+

1%

RATHERNOTSAY

48%MALE1%DIDN’TSAY51%

48%

MALE

1%

DIDN’TSAY

51%

FEMALE

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3.Whatisyourcountryofresidence?

57%UNITEDSTATES

57%

21

21%

7%UNITEDKINGDOM

7%

5%CANADA

5%

4%INDIA

4%

2%GERMANY

2%

2%1%1%

SPAIN

AUSTRALIA

FRANCE

4.What’sthehighestlevelofeducationyou’veachieved?

LESSTHANHIGHSCHOOLHIGHSCHOOL/GED

SOMECOLLEGE

2-YEARCOLLEGE/ASSOCIATE’SDEGREE4-YEARCOLLEGE/BACHELOR’SDEGREE

MASTER’SDEGREEDOCTORALDEGREE

PROFESSIONALDEGREE

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5.Whichofthefollowingbestdescribestheprincipalindustryofyourorganization?

19%12%12%7%7%