活动表现campaign weekly performance 0112-0118oap每周.pptx

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活动表现campaign weekly performance 0112-0118oap每周.pptx

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OAPCampaignWeeklyPerformance2014/01/12-2015/01/18

RVBlurcampaignperformance

RVBlurCampaignPerformanceRVBlurCampaignWeeklyRayliSelfYokaOnlyladySohuQQSEMXici55bbsReferralDirectTrafficSourceEfficiencyVisits1,778,237274,505258,734194,295226,025142,762110,3558,525337,575211,9399,2444,278UserFriendlinessBounceRate33.65%37.48%4.73%24.04%46.57%49.93%41.73%42.55%34.19%43.05%26.02%26.25%ConsumerAffinityAvg.Time2m19s3m29s1m58s1m21s1m50s1m06s1m44s4m58s3m47s1m32s3m21s3m26s%ReturnVisit27.72%64.57%20.42%40.53%30.11%3.92%7.74%29.95%27.59%2.41%13.70%5.05%Convresion%TOEC63,7281,3684,4806,33724,0817,34610,2263729,0590315144ECConversion%3.58%0.50%1.73%3.26%10.65%5.15%9.27%4.36%2.68%0.00%3.41%3.37%ApplySample76,5791,36841597,8501,0221,0945,09904,032663Conversion%4.31%0.50%1.61%3.67%19.54%5.50%0.93%12.83%1.51%0.00%43.62%15.50%NewRegistration2,4190275444754196221001,114306RegisterRate0.14%0.00%0.01%0.03%0.20%0.04%0.18%2.59%0.00%0.00%12.05%7.15%

MR5campaignperformance

MR52014Weekly（0112-0118）QQPPTVSOHUYoukuLetvTudouiqiyiSEMTrafficSourceEfficiencyVisits160,997113,33715,7718,1095,3874,0472,8231,9011,988UserFriendlinessBounceRate71.04%81.33%69.22%69.80%81.01%89.70%80.62%85.64%78.97%ConsumerAffinityAvg.Time1m50s0m54s0m57s0m50s1m17s0m14s0m12s0m20s4m23s%ReturnVisit12.85%8.16%9.31%8.53%10.43%10.30%14.28%6.05%13.08%ConversionTOEC3,5472,5343552591861400198Conversion%2.20%2.24%2.25%3.19%3.45%0.35%0.00%0.00%9.96%MR5CampaignPerformance

EOOilcampaignperformance

EOOil2014Weekly（0112-0118）OnlyladySelfYokaQQRayliOTVSEMReferralTrafficSourceEfficiencyVisits715,219158,619147,385137,53387,84353,24897,20617,84513,409UserFriendlinessBounceRate43.54%39.53%5.40%26.85%93.03%28.62%85.54%80.31%56.82%ConsumerAffinityAvg.Time1m51s1m44s1m50s1m39s1m27s3m52s0m51s2m48s1m54s%ReturnVisit29.54%33.71%33.74%43.62%2.33%66.65%7.01%12.43%10.31%ConversionTOEC61,47144,9954,94010,0972735