金融服务客户示例美国银行美林证券omura雷曼achovia in fsitibcocep.pptx

金融服务客户示例美国银行美林证券omura雷曼achovia in fsitibcocep.pptx

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FinancialServicesCaseStudies

SampleFinancialServicesCustomersCustomerGFIBankofAmerica(Merrill)INGTDSecuritiesNomura(Lehman)WachoviaDeutscheBankFidelityWellsFargoCitigroupSociétéGénéraleKeyAreasProgramTradingTradeLifecycleMonitoringRealTimeOperationalandMarketRiskCustomerInteractionManagement:ProductUp/Cross-sellEnterpriseFraudDetectionMarketDataProcessingTransactionCostAnalysisComplianceManagementMarketSurveillance

TIBCO’sUniversalSOA/EDA-basedSTPPlatform

ProjectCaseStudy–FinancialB2BSmartRouterBusinessEventsorchestratesexposedservicesTIBCOPlug-inforSWIFTtotransformandvalidatemessagesSmartmapperfordestinationroutingtablesJMSconnectionstoMQSA(MQforSWIFTAlliance)LogDatabaseforreconciliationandKPIdataAdapters(builtonBW)togetdatainandoutofapplicationsandtransformtocanonicalformat

5PredictiveCustomerInteractionManagementRelevantRequiresknowledgeofcustomer,currentfinancialstatus,historyofinteractions,soft-data(e.g.lifeevents).Thisinformationmustbereadilyavailableeitherinreal-timeorasbatch.AdvicePromotions/campaignsthataretargetedataparticularcustomer(e.g.travelinsurancepromotion,sessionw/financialadvisor)WhiletheyinteractWhatevertheinteraction(servicecallormortgagequoterequest)Relevantadvicemustbegeneratedwhilethecompanyhasthecustomer’sattentionInreal-timewithinattentionspan(e.g.whilecustomerisonthephone,on-line,etc.)AcrossmultiplechannelsToproviderelevant(cross-selling)advicetocustomerswhiletheyinteractwithacompanythroughvariouschannels.

6Real-TimeFraudDetectionCharacteristicsoffraudContinuousbehaviorchangesExponentialgrowthratesUnpredictability,sophisticatednewfraudtechniques.StopfraudulentIPaddressesinitstracksNewAccountSetupOnlineRegistrationsCreateaccessprofilesthatverifyuseridentityforeverytransactiontopreventhijackinginitstracks.Phishing,pharming

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