BMW SUV新品亮相产品推广发布会方案.pptx

BMWF49RegionalLaunch2016SheerDrivingPleasureBMWALLNEWX1LAUNCH–SOUTHEASTREGIONPROPOSAL.

1.UnderstandingsBasicsObjective

|Chapter1UnderstandingsBasics/ObjectiveBMWALLNEWX1LAUNCH:Date:Jun182016City:HangzhouAttendeeamount:total300pax(100paxpertime*3timesperday)CarModule:X1

|Chapter1UnderstandingsBasics/ObjectiveObjective?TodrawpeopleattentiononF49productanddrivequalifiedleads.?LeveragetheheatofF49NationalLaunchtoemphasizetheproductimage.?Provideimpressiveproductexperiencewithproductfeaturesdelivering.

2.ConceptCreativesolutionConceptCreativeSolution

|Chapter2ConceptCreativesolutionConcept全新X1基于全新UKL平台打造,横置前驱平台的布局，这是在宝马SUV车型里第一次出现“前”所未见

|Chapter2ConceptCreativesolutionConcept改变，只为更好科技配置亮点动态稳定控制系统产品亮点车身设计沿袭了新一代BMWX家族的风格和特点内饰风格未变，年轻化程度更高空间有明显进步新xDrive全轮驱动系统智能能源管理系统ECOPRO驾驶模式搭载两款汽油动力BMWConnectedDrive互联驾驶BMW平视显示系统制动能量回收系统驾驶辅助系统升起惯性滑行模式TheLongest！TheBiggest！TheSportiest！TheConnected！

|Chapter2ConceptCreativesolutionConcept为探索者而生肩负使命宝马此次放下了更为纯粹的驾驶性能，而加入了目前这个级别车型的主流形式。换句话说就是宝马X1变成了更好用的城市型SUV。

|Chapter2ConceptCreativesolutionConcept生活探索家积极主导生活，更懂得生活品质及格调Enjoythestyleandqualityoflife勇于探索，拥抱新事物，以更加主动的方式改变生活Determinedtoexploreanadventurelife

|Chapter2ConceptCreativesolutionCreativeSolution_EventTheme忠于内心的探索ForDeterminedExplorers2016全新BMWX1上市培训TheAll-NewBMWX1LaunchTraining

|Chapter2ConceptCreativesolutionCreativeSolution_KV

|Chapter2ConceptCreativesolutionCreativeSolution1.ProducthighlightDESIGN全新BMWX1的设计只为“外貌党”而来2.ProducthighlightVERSATILITY多功能性的空间，不仅仅是同级别“最大”…3.ProducthighlightPERFORMANCE动力系统上的创变，但驾驶感受“依然乐趣”4.ProducthighlightCONNECTIVITY因地制宜的互联科技，但背后确是“中国诚意”Page13

|Chapter2ConceptCreativesolutionCreativeSolutionBMW全新X1。X1”探测站”ExploringStation。打造一个全新BMWX1的“探测站”在这里，你会感受到全新BMWX1在产品上的创变而带给你生活上的变化TobuildanewBMWX1“ExploringStationInhere,youwillfindAllnewBMWX1bringsachangeinyourlife

|Chapter2ConceptCreatives