文案活动campaign weekly performance 0316-0322oap竞选.pptx

文案活动campaign weekly performance 0316-0322oap竞选.pptx

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OAPCampaignWeeklyPerformance2014/03/16-2015/03/22

HAcampaignperformance

HACampaignPerformanceRVBlurCampaignWeekly(0316-0322)OnlyladyYokaHaibaoPCladyADchinaADsameXICIMZXDOTVSEMTrafficSourceEfficiencyVisits930,957149,576149,37085,66082,21953,47129,435264,34621,48479,0907,318UserFriendlinessBounceRate19.50%0.90%12.97%0.95%3.00%15.21%0.85%51.10%4.37%14.22%11.71%ConsumerAffinityAvg.Time1m16s1m23s1m06s1m15s1m17s0m44s1m01s1m36s2m38s0m23s56s%ReturnVisit33.13%22.84%42.51%5.43%4.40%5.49%38.51%66.80%25.89%5.21%16.36%Convresion%TOEC203,000100,41820,76646,59328,8901,45091476025851038ECConversion%21.81%67.14%13.90%54.39%35.14%2.71%3.11%0.00%0.28%3.27%14.18%ApplySample32,127124933,7212287521115119285Conversion%3.45%8.40%0.58%15.75%4.53%0.43%0.25%0.0.10.54%0.15%3.89%NewRegistration2987778957596534300331868RegisterRate0.32%0.52%0.64%0.70%0.65%0.01%0.00%0.00%0.15%0.02%0.93%

MissMangacampaignperformance

ExtraordinaryoilWeekly(0316-0322)YokaOnlyladyPCladyQQHaibaoCSGGADWO(inapp)SEMOfflineTrafficSourceEfficiencyVisits719,591169,607114,54492,06660,86149,594137,90769,1139,7089,853UserFriendlinessBounceRate44.25%33.84%15.42%49.69%86.57%39.51%42.40%70.93%80.86%75.18%ConsumerAffinityAvg.Time1m56s1m21s1m35s1m53s1m14s2m07s2m55s2m56s1m58s4m35s%ReturnVisit28.59%40.17%22.61%4.21%6.69%17.64%57.95%15.81%12.49%6.26%ConversionTOEC108,01913,99361,19815,6152,78713,255314140554119Conversion%15.01%8.25%53.43%16.96%4.58%26.73%0.23%0.20%5.71%1.21%Newregistration3,9247671,2221,90117000143Conversion%0.55%0.45%1.07%2.06%0.03%0.00%0.00%0.00%0.14%0.03%MissMangaCampaignPerformance

WeeklySamplingapplyTotal:205Weekly:205

Diagnosis/STL/MBPPerformance

Participation:8740Boucerate:8.62%todetailpage:2527toecrate:2.08%EngagementConversionParticipationProductview:0.28Diagnosisviewbehavior-Skincare(0316-0322)

Participation:2719Bouncerate:9.34%todetailpage:7

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