mg上市培训gtocus环境.pptx

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2024-08-26 发布于北京
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mg上市培训gtocus环境.pptx

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MGGTLaunchTrainingMGGT1.5TCOMVS.Focus1.6LATAmbient

MGGTVSFocus2FocusMGGTVS

ContentsofCompetingProductComparison31OverviewofCompetingProduct2SellingPointsofCompetingProduct3TestDriveExperience4OnlineComment5AdvantageComparison6Summary

1.OverviewofCompetingProduct4NewFocusOverview:Launchtime:March16,2012Modelhistory:NewFocusstillinheritsthesedanandhatchbackdesignofitsoldmodel,theappearanceismoredynamicandfashionable,andtheinternalqualityisalsoimproved.Withblackenedhead,carbonfiberinteriortrim,ESP(ElectronicStabilityProgram)andotherconfigurations,itcanbeseenthatFocushatchbackismoresporty;andcomparedtothehatchbackmodel,themoreregularFocussedanispositionedasafamilycar.

1.OverviewofCompetingProduct5Focusaimsatthecustomergroupwhoare20to25yearsold,pursuingqualityandelegantlife,andwillingtotakeadventurefornewexperience.TheyaregenerallythecustomerswhopurchasecarsforthefirsttimeorpurchasenewcarstoreplacetheirclassA0vehicles(QQ,Pandaetc.)TargetAudienceFordgofurtherAdvertisingSlogan

1.OverviewofCompetingProductModel1.6LMTAmbient1.6LATAmbient1.6LMTTrend1.6LATTrend1.6LATGhiaOverallLength(mm)4534OverallWidth(mm)1823OverallHeight(mm)1483Wheelbase(mm)2648Tread(front/rear)(mm)1553/1544CurbWeight(Kg)12861338133813381338WheelsandTyresTyrespecification-205/55R16Fueltankcapacity(L)55Trunkcapacity(L)5306MainParameters

1.OverviewofCompetingProductDisplacement1.6LModelMTAmbientATAmbientMTTrendATTrendATGhiaPrice(Unit:tenthousandyuan)11.9913.0913.2914.3915.497PriceRangeMTAmbientandATAmbientarethemainsellingmodels

1.OverviewofCompetingProductItcanbeseenfromthechartthatthesalesvolumeofFocussedanisverylarge;however,sinceitwaslaunchedalongtimeagoanditscompetingproductsarereleasingnewmodelscontinuously,itssalesvolumealsobeganto