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2024
USmedia
consumption
report
TV,audio,print,digital,
andsocialmediatrends
Introduction
lanningyourmediastrategyfortheyearahead?Wondering
whereyou’llfindyouraudience?Attest’sMediaconsumption
P
reportaimstogiveyouanswers,providingthreeyearsofdata
acrosssocialmedia,TV,audio,printanddigitalmedia.
Wehighlightthetrendsyouneedtoknow,lookingatyear-on-
yearconsumptionacrossdifferentdemographics.Fromwhich
socialmediaplatformisthebestplacetofindGenZ,towho’s
watchingthemostTV,you’llgetinsightthatwillhelpyoudecide
wheretospendyouradvertisingbudget.
Sample
Thedatainthisreportcomesfromatrackersurvey
conductedinMarch/AprilannuallyontheAttestplatform.
Thesampleincludes1,000nationallyrepresentativeUS
workingageconsumers.
Contents
03/TVtrends
08/Audiotrends
12/Socialmediatrends
16/Printanddigitalmediatrends
TVtrends
(Most)consumersarespendinglesstime
watchingTV
TheamountofTVthatAmericanswatchisdeclining.Since2022,
thepercentageofpeoplewatchingTVofanytypeformorethan
threehoursadayhasdroppedby-3.1percentagepointsto60.7%.
Allagegroupshavecutbackonlongdailyviewingsessionsof5+
hoursapartfromconsumersaged25-34whohaveincreasedthem
by+7.3percentagepointsto29.6%.
Extrainsight
Consumersaged55-64watchthemostTV:athirdwatchmorethan
fivehoursperday,althoughthisisadeclineof-6.8pponlastyear.
USconsumerswatchingTVfor3+hoursperday
202263.8%
202363.1%
202460.7%
LiveTVbouncebackwasshortlived
ConsumershavebeendriftingawayfromliveTVforawhile,
withgrowingpercentagesnotwatchinganyatall.Andwhilelast
yearbuckedthetrend,t
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