麦肯锡-什么是数字化转型 What is digital transformation 2024.docx

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麦肯锡-什么是数字化转型 What is digital transformation 2024.docx

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June2023

Mckunsey

company

McKinseyExplainers

Whatisdigitaltransformation?

Digitaltransformationistherewiringofanorganization,withthegoalofcreatingvaluebycontinuouslydeployingtechatscale.

Digitaltransformationisthefundamentalrewiringofhowanorganizationoperates.Thegoalofadigitaltransformation,asoutlinedinthenewMcKinsey

bookRewired:AMcKinseyGuidetoOutcompetingintheAgeofDigitalandAI(Wiley,June20,2023),shouldbetobuildacompetitiveadvantageby

continuouslydeployingtechatscaletoimprovecustomerexperienceandlowercosts.

Likemanycommonlyusedphrases,“digital

transformation”hasdevolvedintoacatchalltermthatmeansdifferentthingstodifferentpeople.

That’saproblem.Digitaltransformationiscriticalfororganizationstonotonlycompetebutsurvive.Ifleaderscan’tbeclearaboutwhatadigital

transformationis—andaligntheirorganizationaroundaspecificprogram—theycan’texpecttobesuccessful.

Digitaltransformationsaredifferentfromregular

businesstransformations,inbothsmallandbigways.Foronething,businesstransformationsusually

endonceanewbehaviorhasbeenachieved.Digitaltransformations,ontheotherhand,arelong-term

effortstorewirehowanorganizationcontinuouslyimprovesandchanges(andthatmeansreallylongterm;mostexecutiveswillbeonthisjourneyfortherestoftheircareers).That’sbecausetechnology

isnotonlybecomingfurtherintegratedinbusinessbutalsoconstantlyevolving.Forexample,giventhegrowingimportanceofAIingeneratingbusiness

insightsandenablingdecision-makinglogic,anydigitaltransformationshouldalsobe

anAItransformation.

Aswe’llshow,successfuldigitaltransformationshingelessonhowcompaniesusedigitalandmoreonhowtheybecomedigital.

Whatcapabilitiesareneededtomovetheneedleondigitaltransformation?

Successfuldigitaltransformationrequiresavarietyofcoordinatedac