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Coca-ColaIconDesignSystem
30September,
Meetthenextlevelofdeliciousness.
02
03Coca-Cola
03
Thisbodyofworkintroducesthenew
IconDesignsystemforCoca-ColaTrademark.Ittellsyouwhatallofouriconicproducts
shouldlooklikeinallofourmarketsandcategories,andalsoexplainshowbest
topresentthem.
Designedtobringglobalconsistencytoallofourcurrentvariantsandplatforms,aswellasourfutureinnovations,
thesebrandswillmakesurethatour
designneverlosessightofwhoweare,wherewe,vebeen,orwherewe,regoing.
sure,thisdocumentmaylookandsoundlikeaguidetocreatingourproductsandourpackaging.Butreallythisisaguidetomakingourbrandandourbusinessevengreaterthanever…
04
GreaterConsistency
05
GreaterFlexibilityGreaterOpportunities
06
GreaterRefreshmentGreaterMoments
07
Theworld’sgreatesticon.
Elevated.
08
13
TheBusinessofDesign.
Theprinciplesbehindoursystemaren,tjustimportantfromanaestheticpointofview.
They,retheretodriveourbusiness.Intendedtocreatemaximumconsistencyandbuild
equitythroughrecognition,theyiniuence
everythingwedo.Fromhowpeoplenavigateourproductstohowweinnovateandremainrelevant,gooddesignisgoodbusiness.
Andagreatbusinesslikeoursneedsthegreatestdesignofall.
Asyouwillseethroughouttheguideline,thesamethreecoreprinciplesinform
thedesignsolutionsaswetravelthroughtheconsumerjourney.
GlobalDesignSystem
Coca-ColaTrademark
DesignPrinciples
GlobalDesignSystem
Coca-ColaTrademark
DesignPrinciples
Scale
一proud,scaleduptrademarks一Intuitivehierarchy
一Elevatediconicity
Color
—Ownred
一Logocolorequalsvariant
一Backgroundcolorequalsiavor
一—一Restraintunclutteredlay
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