2024年TikTok中小企业营销指南.pptx

Contents

Setupyourmediaplanforsuccess

ReachyourobjectiveswithTikTok

TheCPGopportunityonTikTok

CreativetipsforCPGbrands

03

01

fihes

+

WhyTikTok?

TikTok’suniqueabilitytograbattention,twinnedwith

ourpowerfuladsolutions,givesCPGbrandstheperfectconditionstogrow.

Sources:

1TikTokinternaldataglobal,July2021

2TikTokMarketingScienceGlobalCommunityandSelf-ExpressionStudy2021conductedbyFlamingo(n=3,500)

3TikTokMarketingScienceEUISMBConsumerResearch2022conductedbyInSitesConsulting

Mo

TikTokispoweredbyuserswitha

uniquemindset:

70%

Engagementis

TikTok’ssuperpower:

82%

Efe

ofusershavediscovered

asmallormediumbusiness(SMB)ontheplatform2

TikTokAdsturn

discoveryintosales:

ofusershavegoneontopurchasefromtheirnewlydiscoveredSMB3

52%

Levelupyourshelfie

TikTokgivesCPGbrandsapersonalizedcontentplatform

toguideusersfromengagedandinspired

tomakingpurchasedecisions.

Sources:

1TikTokMarketingScienceOfflineSalesLiftstudy,conductedbyNCS,2022

*StudyisconductedundertheassumptionthattheCPMacrossdifferentbuyergroupsstaysconsistent

2TikTokMarketingScienceGlobalRetailPathtoPurchaseconductedbyMaterialAugust2021

3TikTokMarketingScienceEUIEcommerceVerticalResearch2022conductedbyGIM(UKDatan=600)

4TikTokMarketingScienceEUIEcommerceVerticalResearch2022conductedbyGIM(UKDatan=600)

Userssaytheysubscribetoabrand

loyaltyprogramormembership(54%)orsignupforrepeatingorderssuchasautoship(47%)sincejoiningTikTok.2

UsersonaCPGjourneyhaveboughtaproductbecausetheysawitonTikTokinthelastyear.1

Ofuserssaythatfreeshippingis

importantwhenbuyingproductsonline.4

Userssaythatpricehelpsthemdecidewhichonlineretailerstobuyfrom.3

1in-·3

1ins2

3in4

Voce

Xsuc

Glowupwith:

TikTokAdsManager

AdsManagerallowsyoutotakecontroloveryourcampaign

performance,sowhet