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2016Q1
VALENTINOSearchReport(2016.1.20-2016.3.31)
PresentedbyDarwinMarketing
AgendaPart01OurmissionmilestonePart02PerformancereviewforSEMPart03PerformancereviewforSEOPart04SummarynextstepsAGENDA
Part01-OurmissionBuildCorrectBrandImageExpandBrandCoverageDrivetraffictoofficialwebsite
Part01-Mliestone2016-1-21Man’sFashionShow2016-3-8FW16Fashionshow2016-1-1SEOWorkBegin2016-1-20Brandzoneonline2016-1-212016-1-29ForMan’sFashionshowandHauteCoutureSS16show:SEM-uploadmaterialsaboutFashionshow;SEO-releasearticlesaboutFashionshow;SocialMedia-launchtheH5pageandposts;2016-2-2InstallBaiduWebmasterOfficialSite2016-2-28ReleasearticleBaiduKnows3rdParty2016-3-8FW16Fashionshow:SEM-uploadmaterialsaboutFashionshow;SEO-releasearticlesaboutFashionshow;SocialMedia-launchtheH5pageandposts;2016-1-292016HauteCoutureSS16show2016-3-15ImplementMetaTagOfficialSiteBigday,e.g.,specialcampaignorlaunchdateofserviceRegularworking
Howtointegratewitheachchannelandgetthegreatesteffect?SEMBrandimage|BrandzonePPCSEORanking,influence,BaiduproductSocialMediaBrandimage|interactivewithconsumerandconsumerseviceResearchandsharekeywordsHelpingrole,3rdpartyandBaiduproductsSharepopularlyquestionsofbrandAddthequicklinktowechatandattractnewfansAchieveourgoal
SEMSEOmaximizebrandsearchperformanceBeforeAfter3rdPartyInfoBaiduProductInfoNegativeInfoFakeWebsiteOfficialSiteBaiduBrandZoneSEMOfficialSitePositiveBaiduProductInfoPositive3rdPartyInfoSEMSEO
BrandZone:Buildcorrectbrandimage，CapturebrandkeywordstrafficSEMPPC:Capturemorebrand/productkeywords,accurategenerickeywordstrafficPart02-PerformancereviewforSEMSEMOfficialSite:Capturecoreuserthroughcorekeywords.BaiduProduct:Baiduproductsarehighlycredibility,whichiseasytogetranked.3rdParty:Expandbrandcoverage，Delivermoregoodbrandinfo.SEO
PCMob
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