可编辑文档：意大利数字广告行业市场前景及投资研究报告-培训课件外文版2024.5，游戏内置广告.pptx

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可编辑文档：意大利数字广告行业市场前景及投资研究报告-培训课件外文版2024.5，游戏内置广告.pptx

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DIGITALTRENDSDigitaladvertisinginItaly

CHAPTER01Overview

Digitaladvertisingspendingworldwidefrom2021to2026(inbillionU.S.dollars)Digitaladvertisingspendingworldwide2021-2026900800700835.82765.98695.96626.866005004003002001000567.49522.520212022*2023*2024*2025*2026*3Description:Itwascalculatedthatthedigitaladvertisingspendingworldwideamountedto522.5billionU.S.dollarsin2021.Thesourceprojectedthatby2026,thespendingwouldreach836billiondollars.ReadmoreNote(s):Worldwide;2021;includesadvertisingthatappearsondesktopandlaptopcomputersaswellasmobilephonesandtabletsandotherinternet-connecteddevices,andincludesallthevariousformatsofadvertisingonthoseplatforms;*[...]ReadmoreSource(s):eMarketer;PubMatic

DigitaladvertisingspendinginEuropefrom2006to2022(inbillioneuros)DigitaladvertisingspendinginEurope2006-2022IncludingBelarusRussiaExcludingBelarusRussia*1009080706050403020100928678.370.56066.456.445.83944.140.834.736.130.732.428.927.525.924.622.32218.818.917.21614.76.6200620072008200920102011201220132014201520162017201820192020202120224Description:In2022,digitaladvertisingspendinginEuropeamountedto86billioneuros,upbynearly10percentcomparedtothevalueof78.3billionrecordedayearearlier.ThesefiguresdonotincludeRussiaandBelarus.The2021marketsizeincludingthetwoEasternEuropeancountriesstoodat92billioneuros.ReadmoreNote(s):Europe;2006to2022;*Historicalmarketsizerestatedbasedon2022constantexchangeratesandhistoricalgrowthrates.In2021,Estonia,Latvia,andLithuaniawereadded.Theircombineddigitaladvertisingrevenuestoodat339million[...]ReadmoreSource(s):IABEurope;Varioussources(localIABoffices)

DigitaladvertisingspendinginEuropein2022,byformat(inbillioneuros)DigitaladspendinEurope2022,byformat4540.94037.435302520151055.70DisplaySearchClassifieds,directories,andaffiliate5D