可编辑文档：全球广告搜索行业市场前景及投资研究报告-培训课件外文版2024.5，百度，莆田系，谷歌.pptx

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可编辑文档：全球广告搜索行业市场前景及投资研究报告-培训课件外文版2024.5，百度，莆田系，谷歌.pptx

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INDUSTRIESMARKETSSearchAdvertising:marketdataanalysisMarketInsightsreport2023

TableofContentsOverviewAppendixSummary567ProductOverviewAuthor2021MarketDefinitionKeyTakeawaysMarketNumbersAdSpending9121417AverageAdSpendingperInternetUserCompanyProfilesDeepDrives2

MARKETINSIGHTSThisreportispartofourMarketInsightsproductGainabetterunderstandingofmarketsacross190+geographicalentities–onaglobal,regional,country,and/orstatelevel.Accessourdataviawebinterface,download(XLS,PDF,PPT),orreports.Benefitfromour48-hourcustomerserviceguarantee.?10sectors:advertisingmedia,consumers,countries,digitalsector,finance,health,industrialsector,mobility,andtechnology1,000+markets,e.g.,FinTech,Food,orRobotics???KPIs,e.g.,revenue,marketshares,prices,andvolumeFeatures:Comparecountriesregions,changecurrencies,selectvisualizations,and/orcustomizedownloads?Usecases:salesplanning,investmentdecisionsupport,resourceallocation,andportfoliomanagement10190+geographicalentities1,000+400+Findoutmoreon:https://www.sectorsmarketsreportsGotoMarketInsightscom/outlook/3

CHAPTER1Overview

Overthepastdecade,theSearchAdvertisingfieldhasundergonesignificantchangesandgrowthOverview:SummarySummaryPay-per-clickadvertisementsweretheoriginalsearchadvertisingmethod;later,in1998,GooglefoundersLarryPageandSergeyBrinintroducedanauction-basedPPCmodel.Thehighestbidderswouldappearatthetopofthesearchresults,andlowerbidderswouldappearfurtherdown.Themethodlaterturnedintotheapproachthatmarketersusemostfrequentlytoday.Therearecurrentlysixmajorsearchengines,fourofwhichareinternational:Google,Bing,Yahoo!,andDuckDuckGo.YandexfocusesonnationsthatspeakRussian,whileBaidufocusesonnationsthatspeakChinese.Duetoitsmassiveuserbaseandeffectiveinternaladvertisingnetwork,Googleisbyfarthemostpopularamongadvertisers.Befor