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CONFIDENTIALBrownGoodsandPCCompetitorAnalysis:
ToshibaSAMSUNGELECTRONICSCHINA(SECChina)August20,2023Thisreportissolelyfortheuseofclientpersonnel.Nopartofitmaybecirculated,quoted,orreproducedfordistributionoutsidetheclientorganizationwithoutpriorwrittenapprovalfromMcKinseyCompany.ThismaterialwasusedbyMcKinseyCompanyduringanoralpresentation;itisnotacompleterecordofthediscussion.SECChina010821BJ-Toshiba
OVERVIEWOFCOMPETITORANALYSISFRAMEWORK1.BackgroundinformationLocationRegistered
capitalManagement
teamEquity
structureStartingyearNumberof
employeesEraanalysis4.Valuechainstrategy5.Organizationandownership6.FinancialperformanceFocusonMarketing,
advertisingand
promotionDistribution(channel
andsalesforce)OrganizationstructureOwnershipstructureSalesProfit2.Strategy3.Product/marketMissionVisionCorporatestrategyKeyproductofferingsMarketposition1SECChina010821BJ-Toshiba
BACKGROUNDINFORMATION1.BackgroundinformationLocationRegistered
capitalManagement
teamEquity
structureStartingyearNumberof
employeesEraanalysis4.Valuechainstrategy5.Organizationandownership6.FinancialperformanceFocusonMarketing,
advertisingand
promotionDistribution(channel
andsalesforce)OrganizationstructureOwnershipstructureSalesProfit2.Strategy3.Product/marketMissionVisionCorporatestrategyKeyproductofferingsMarketposition2SECChina010821BJ-Toshiba
Source:Toshibawebsite,LitsearchBACKGROUNDINFORMATION–TOSHIBAEstablished:1875byHisashigeTanakaPresidentCEO:TadashiOkamuraTotalAssets:US$51,578millionShareholders’Equity: US$10,054millionNumberofemployees:190,000worldwide(AsofSeptember30,2023)DomesticPlants,BranchesOfficesAndOtherFacilities:Productionfacilities:25Branchoffices:35Salesoffices:23OverseasPlants,BranchesOfficesandOtherFacilities:Offices:10Manufacturingcompanies:42Subsidiariesaffiliates:7
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