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可编辑文档：欧洲植物奶乳制品行业市场前景及投资研究报告-培训课件外文版2024.6，蒙牛，伊利.pptx

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CONSUMERSBRANDSPlant-basedmilkanddairyalternativesinEurope

CHAPTER01Marketoverview

RevenueofthemilksubstitutesmarketintheEuropeanUnion(EU-27)from2018to2028(inbillionU.S.dollars)EuropeanUnionmilksubstitutesmarketrevenue2018-2023.55.464.934.383.883.42.952.52.21.761.451.38201820192020202120222023202420252026202720283Description:TherevenueintheMilkSubstitutessegmentofthefoodmarketintheEuropeanUnionwasforecasttocontinuouslyincreasebetween2024and2028byintotal2.1billionU.S.dollars(+61.76percent).Afterthetenthconsecutiveincreasingyear,theindicatorisestimatedtoreach5.46billionU.S.dollarsandthereforeanewpeakin2028.Notably,therevenueoftheMilkSubstitutessegmentofthefoodmarketwascontinuouslyincreasingoverthepastyears.ReadmoreNote(s):Europe,EU;2018to2028;EU-27istheEuropeanUnionwithouttheUKforallyearsSource(s):ConsumerMarketInsights

RevenueofthemilksubstitutesmarketintheEuropeanUnion(EU-27)in2023(inmillionU.S.dollars),bycountryEuropeanUnionmilksubstitutesmarketrevenue2023,bycountry90080070060050040030020010004/statistics/1343401/eu-milk-substitute-market-revenueGermanywasthelargestmarketformilksubstitutesintheEuropeanUnion(EU-27)in2023.Germanysmarketgeneratedarevenueof809millionU.S.dollars.SpainandItalyrankedsecondandthirdwith554and387millionU.S.dollars,respectively.ReadmoreNote(s):Europe,EU;2023;EU-27istheEuropeanUnionwithouttheUKSource(s):ConsumerMarketInsights

RevenuegrowthofthemilksubstitutesmarketintheEuropeanUnion(EU-27)from2019to2028EuropeanUnionmilksubstitutesmarketrevenuegrowth2019-202830%24.76%25%20%15%10%5%21.2%17.65%15.33%14.1%14.11%12.81%12.77%10.68%5.17%20190%2020202120222023202420252026202720285Description:TherevenuechangeintheMilkSubstitutessegmentofthefoodmarketintheEuropeanUnionwasforecasttocontinuouslydecreasebetween20