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BEC商务英语（高级）听力模拟试卷107(题后含答案及解析)
题型有：1.PARTONE2.PARTTWO3.PARTTHREE
PARTONE
听力原文：Youwillhearaspeakeraddressingagroupofinvestorsattendinga
seminartolearnaboutproblemsfacingpotentialexporters.Asyoulisten,for
questions1to12,completethenotesusinguptothreewordsoranumber.Afteryou
havelistenedonce,replaytherecording.Younowhave45secondstoreadthrough
thequestions.[pause]Nowlisten,andcompletethenotes.[pause]Man:Goodmorning,
ladiesandgentlemen.I’mhonouredtohavethisopportunitytotalktoyou.Myname
isTonyBrown,andI’mChiefExecutiveoftheMarketingResearch.Manyfirmsfail
becausewhentheybeginexportingtheyhavenotresearchedthetargetmarketsor
developedahinternationalmarketingplan.Tobesuccessful,afirmmustclearly
definegoals,objectivesandpotentialproblems.Secondly,itmustdevelopadefinitive
plantoaccomplishitsobjective,regardlessoftheproblemsinvolved.Unlessthefirm
isfortunateenoughtopossessastaffwithconsiderableexpertise,itmaynotbeableto
takethisGrucialfirststepwithoutqualifiedoutsideguidance.Oftentop
managementisnotcommittedenoughtoovercometheinitialdifficultiesandfinancial
requirementsofexporting.Itcanoftentakemoretimeandefforttoestablishafirmin
aforeignmarketthaninthedomesticone.Althoughtheearlydelaysandcosts
involvedinexportingmayseemdifficulttojustifywhencomparedtoestablish
domestictrade,theexportershouldtakeamoreobjectiveviewofthisprocessand
carefullymonitorinternationalmarketingeffortsthroughtheseearlydifficulties.Ifa
goodfoundationislaidforexportbusinesses,thebenefitsderivedshouldeventually
outweightheinvestment.Anotherproblemareaisintheselectionoftheforeign
distr
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