进出口业务实用教程 课件全套 重大 Chapter1 Business Letter--- Chapter13 The Practice of Import Business.pptx

PracticalCourseforImportExportBusiness

BusinessLetterChapterOne

Section1.CriteriaforabusinessletterSection2.ThestructureofabusinessletterandsamplesCONTENTSSection3.Exercise

Section1

SectionONEIn?international?trade,?all?the?trade?terms?should?be?expressed?correctly?and?definitely?in?any?kind?of?correspondence?as?they?are?essential?evidence?when?disputes?need?to?be?settled.?So?business?letters?are?introduced?in?any?kind?of?business?activities.

Afterlearningthischapter,youshouldbeableto:catchthewritingprinciplesimprovetheWritingSkillsofBusinessLettersAfterlearningthischapter,youshouldbeableto:knowthepurposeofbusinessletterwriteprinciplesofbusinessletterKnowthesamplesLearningObjectivesAbilityObjectivesSectionONE

CriteriaforabusinessletterBusiness?negotiation?in?international?trade?is?the?process?in?which?the?seller?and?the?buyer?negotiate?about?the?trade?terms?in?order?to?reach?an?agreement?about?the?sales?of?goods.?Business?negotiations?usually?undergo?four?stages:?inquiry,?offer,?counter-offer,?and?acceptance.?Among?them,?offer?and?acceptance?are?the?two?necessary?stages.?The?business?letter?plays?a?very?important?role?in?these?business?stages;?it?is?written?to?serve?a?specific?purpose?and?often?gives?rise?to?the?legal?obligations?of?the?writer.When?writing?a?business?letter,?you’d?better?follow?the?below?7Cs.SectionONE

1.1.1CourtesyCourtesy?is?not?mere?politeness.?A?courteous?writer?should?be?sincere?and?tactful,?thoughtful?and?appreciative.?In?order?to?make?a?business?letter?courteous,?try?to?avoid?irritating,?offensive,?or?belittling?statements.?To?answer?letters?promptly?is?also?a?matter?of?courtesy.?Punctuality?will?please?your?customer?who?dislikes?waiting?for?days?before?he?gets?a?reply?to?his?letter.

1.1.2ConsiderationPrepare?every?message?with?the?reader?in?mind?and?try?to?put?yourself?in?his?place.?Plan?the?best?way?to?present?the?message?for?th