可编辑文档：德国度假旅行行为分析报告-培训课件外文版2024.6.pptx

INDUSTRIESMARKETSVacationtravelbehaviorinGermany

CHAPTER01Overview

Vacationtravelpropensity*ofGermansfrom1972to2023VacationtravelpropensityofGermans202390%78%78%78%77%77%77%77%77%80%70%60%50%40%30%20%10%0%76.2%76.2%76.2%76.2%75.7%75%71.1%68%63%55%49%19721982199220082009201020112012201320142015201620172018201920202021202220233Description:In2023,around77percentoftheGerman-speakingpopulationwentonatleastonevacationofatleast5daysormorewithinthepastyear.Figuresremainedstableduringthelastdecade.ReadmoreNote(s):Germany;1972to2023;13,000;14yearsandolder;*Shareofthepopulationthatwentonatleastonevacationtrip(5daysorlonger)withinthepastyear.Base:German-speakingpopulationaged14yearsandolder.Upuntil1990,only[...]ReadmoreSource(s):FUR;Ipsos;N.I.T.

NumberofvacationtripstakenbyGermansfrom2005to2023(inmillions)NumberofvacationtripstakenbyGermans2005770.370.870.169.569.569.369.169.668.770605040302010067.16564.46464.864.162.955.150.520052006200720082009201020112012201320142015201620172018201920202021202220234Description:In2023,Germanswentonover65millionvacationtrips.Avacationtripisdefinedhereaslastingatleast5daysoftravelorlonger.ReadmoreNote(s):Germany;2005to2023;13,000;14yearsandolderSource(s):FUR

NumberofvacationtravelersinGermanyfrom2005to2023(inmillions)Germanvacationtravelers2005854.65555.254.654.153.453.653.653.453.452.949.44948.648.55040302010047.847.844.620052006200720082009201020112012201320142015201620172018201920202021202220235Description:ThisstatisticshowsthenumberofvacationtravelersinGermanyfrom2005to2023.In2023,almost55millionpeoplewentonvacation,anincreaseontheyearbefore.ReadmoreNote(s):Germany;2005to2023;13,000;14yearsandolderSource(s):FUR

AveragenumberofshorttripsamongGermantravelersfrom2011to2023(inmillions)*Averagenumbero