可编辑文档：波罗的海国家广告行业市场前景及投资研究报告-培训课件外文版2024.6，tiktok，youtube.pptx

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可编辑文档：波罗的海国家广告行业市场前景及投资研究报告-培训课件外文版2024.6，tiktok，youtube.pptx

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INDUSTRIESMARKETSAdvertisingintheBaltics

CHAPTER01Overview

AdvertisingspendinginEuropefrom2014to2023(inbillionU.S.dollars)AdvertisingspendinginEurope2014-2023160144.57142.34135.1214012010080119.54112.66112.44108.8995.2691.0687.7560402002014201520162017201820192020202120222023*4Description:In2023,advertisingspendinginEuropereachedanestimated144.57billionU.S.dollars,upfrom142.34billiondollarsayearearlier–anannualincreaseoflessthan1.6percent.WesternEuropesadspendingalonewasprojectedtoreach141billiondollarsin2024.ReadmoreNote(s):Europe;2014to2023;atcurrentprices;*Forecast.Source(s):Dentsu;calculatedthefiguresbasedonthesourcesdata.Numbershavebeenrounded.Readmore

DigitaladvertisingspendinginEuropefrom2006to2022(inbillioneuros)DigitaladvertisingspendinginEurope2006-2022IncludingBelarusRussiaExcludingBelarusRussia*1009080706050403020100200620072008200920102011201220132014201520162017201820192020202120225Description:In2022,digitaladvertisingspendinginEuropeamountedto86billioneuros,upbynearly10percentcomparedtothevalueof78.3billionrecordedayearearlier.ThesefiguresdonotincludeRussiaandBelarus.The2021marketsizeincludingthetwoEasternEuropeancountriesstoodat92billioneuros.ReadmoreNote(s):Europe;2006to2022;*Historicalmarketsizerestatedbasedon2022constantexchangeratesandhistoricalgrowthrates.In2021,Estonia,Latvia,andLithuaniawereadded.Theircombineddigitaladvertisingrevenuestoodat339million[...]ReadmoreSource(s):IABEurope;Varioussources(localIABoffices)

AdvertisingexpenditureinCentralandEasternEurope(CEE)from2022to2026(inbillionU.S.dollars)AdvertisingspendinginCEE2022-20267.27.17654321020222023*2024*2025*2026*6Description:AdvertisingexpenditureinCentralandEasternEuropereachedoversevenbillionU.Sdollarsin2022.Furthermore,theCEEregionsadspend