东方甄选抖音短视频传播优势分析.docx

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东方甄选抖音短视频传播优势分析

摘要：随着互联网技术的发展，新媒体在现代社会实现了自身优势的演化，抖音短视频传播也迎来了新的发展机遇。东方甄选作为2022年抖音短视频中的一匹冲得快、势头猛的“黑马”，能脱颖而出，必有其内在的传播规律。因此本文以东方甄选作为研究对象，重点研究了东方甄选抖音短视频传播优势，本文的结构分为四部分：第一部分介绍了东方甄选的概况，第二部分对传播主体、传播内容、传播渠道、受众以及传播效果展开分析，归纳出东方甄选抖音短视频传播的优势；第三部分探讨东方甄选抖音短视频传播目前存在的问题，并分析其原因；第四部分提出解决其问题的相应对策。通过该研究，以期为东方甄选的长远发展提供有价值的参考。

关键词：东方甄选；传播学；传播优势

Analysis?on?the?Communication?Advantages?of?Tiktok?Short?Video?Selected?by?Dongfang

Abstract:?With?the?development?of?Internet?technology,?new?media?has?realized?the?evolution?of?its?own?advantages?in?modern?society,?and?Tiktok?short?video?communication?has?also?ushered?in?new?development?opportunities.?As?a?fast?running?and?powerful?dark?horse?in?the?short?video?of?Tiktok?in?2022,?Dongfang?Selection?can?stand?out?from?the?crowd?with?its?inherent?propagation?laws.?Therefore,?this?paper?takes?Dongfang?Selection?as?the?research?object,?focusing?on?the?advantages?of?Tiktok?short?video?transmission?of?Dongfang?Selection.?The?structure?of?this?paper?is?divided?into?four?parts：The?first?part?introduces?the?general?situation?of?Oriental?Selection,?and?the?second?part?analyzes?the?communication?subject,?communication?content,?communication?channel,?audience?and?communication?effect,?and?sums?up?the?advantages?of?Oriental?Selections?Tiktok?short?video?communication;?The?third?part?discusses?the?current?problems?of?the?Tiktok?short?video?transmission?of?Oriental?Selection,?and?analyzes?the?reasons;?The?fourth?part?proposes?corresponding?countermeasures?to?solve?its?problems.?Through?this?study,?we?aim?to?provide?valuable?references?for?the?long-term?development?of?Oriental?Selection.

Keyword:Communication,Communication?advantages

目录

TOC\o1-3\h\z\u摘要 I

Abstract II

1前言 1

1.1研究背景 1

1.2研究目的与意义 1

1.3国内外研究综述 1

1.4研究方法 1

2本研究相关理论 3

2.14I营销理论 1

2.25W理论 1

3东方甄选抖音短视频传播传播优势分析 4

3.1东方甄选概况 1

3.1.1传播主体 1

3.1.2传播内容 1

3.1.3传播渠道 1

3.1.4传播受众 1

3.1.5传播效果 1

4东方甄选抖音短视频传播的问题 5

4.1过度依赖个人主播 5

4.2宣传