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th呐
SmallBusiness
AlReport
Trends,Challenges
Opportunities
MAY2024
th呐SmallBusinessAlReport:
Trends,ChallengesOpportunities
Project
Methodology
Participantswererandomlyselectedfromsamplepanels.
DatacollectionwaslaunchedonApril8thandconcludedonApril11th,2024.
SmallbusinesssamplepurchasedfromResearchInnovationandROI.
Numberofparticipants530smallbusinesses.
Numberofemployees1to100,whereoneemployeeisdefinedasthe
ownerandtwoemployeesistheownerandoneotherperson.
Revenue$1OOkto$24.9million.
Age21orolder.
Inbusinessforoneyearormore.
Respondentshadtobedecision-makersforthebusinessandhaveatitle
associatedwithdecision-makers.
©2024Thryv,Inc.Allrightsreserved.
th呐SmallBusinessAlReport:
Trends,ChallengesOpportunities
Survey
Overview
Alsinfluenceonhowbusinessesdobusinessisincreasingatlightningspeed.
InAprilof2024,Thryv®setouttocapturethecurrentmindsetofsmall
businessownerswhenitcomestotheemergingdominanceofAl.
ProjectedAdoption
Timeisonethingsmallbusinesses(SMBs)universallydonothaveenoughof.
ThryvssurveyfeaturescompellingdatafromSMBsthatquantifiesthetime
efficienciestheyarerealizingfromAluse-andthebenefitstotheirbottom
line.Despitesometrustissuesandthegeneralfeelingthatitistoonew,39%
ofSMBssurveyedarecurrentlyusingAl.Andbytheendof2025,th
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