啤酒品牌KPI介绍：英国星达露Estrella Damm啤酒-外文版培训课件.pdf

CONSUMERBRAND

BrandKPIsforbeer:EstrellaDammin

theUnitedKingdom

ConsumerInsights

March2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasure

yourbrand’smarketimpact

Introduction:studydetails

ThereportMethodology

ThisreporthasbeencreatedusingthedatafromDesign:OnlineSurvey

Statista’sConsumerInsightsBrandKPIs.Thereport

Duration:approx.15minutes

providesyouwithkeyconsumerinsightsand

benchmarksabrand’sperformanceagainsttheLanguage:officiallanguage(s)ofeachcountrywith

industryoverallandtheircompetitors.AmericanEnglishofferedasanalternative

Ourdataallowsyoutomeasureeachbrand’spositionRegions:Brazil,Germany,India,Mexico,U.S.andUK

inthemarketbycreatingaprofileusingStatista’s5

Numberofrespondents:approx.3,720

keyperformanceindicators.Whichare:awareness,

popularity,usage,loyaltyandmediabuzz.Sample:Internetusers,aged18–64,quotasseton

genderandage

ThisreportisbasedonEstrellaDamm’sperformance

inthebeermarket.Fieldwork:August2023

IfyouwouldliketofindoutmoreabouttheConsumer

InsightsatortheBrandProfiler,pleaseclick

thelinkbelow.

2

Sources:ConsumerInsightsGlobal,asofMarch2024

EstrellaDammranksoutsidetheTop10inawarenesswithinthebeermarket

Introduction:keyinsights

Whodoesthebrandappealto?