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中国汽车经销商行业
CRM应用实践蓝皮书
目录contents
01卷首语···················································································02
02第一章：汽车经销商行业趋势··················································03
1.受价格战影响业绩承压，汽车经销商开始关注客户经营········································04
2.维保将成增长重点，经销商更加注重存量客户价值挖掘········································04
3.后市场服务发展迅速，经销商提升客户满意度构建竞争优势····································04
03第二章：汽车经销商在客户经营中面临的挑战及应对之道··········05
挑战1：访客数量减少，经销商盈利能力下降····················································06
应对之道：打造私域体系，建立稳固的客户基本盘，实现可持续增长·······························06
挑战2：客户价值难挖掘，制约汽车后市场增长·················································12
应对之道：数据+工具赋能，提升客户管理精细度，拉动后市场增长·······························12
挑战3：服务模式单一且成本高，个性化、便捷度难达客户标准···································15
应对之道：打造智能化一体化服务平台，成本更低满意度更高·····································15
04第三章：汽车经销商CRM应用实践案例··································19
1.建发汽车··················································································20
2.捷豹路虎中国·············································································21
3.捷通达集团················································································22
4.国内头部经销商集团········································································23
中国汽车经销商行业CRM应用实践蓝皮书1
卷首语
建发汽车（集团）捷豹路虎（中国）
信息与数字化总监明鲲客户业务伙伴高级经理
SivaSaiPrasadKulpaguri
与销售易的合作，一是极大提升建发汽车(集团)数字化营销
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