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中国汽车经销商行业
CRM应用实践蓝皮书
目录contents
01卷首语···················································································02
02第一章:汽车经销商行业趋势··················································03
1.受价格战影响业绩承压,汽车经销商开始关注客户经营········································04
2.维保将成增长重点,经销商更加注重存量客户价值挖掘········································04
3.后市场服务发展迅速,经销商提升客户满意度构建竞争优势····································04
03第二章:汽车经销商在客户经营中面临的挑战及应对之道··········05
挑战1:访客数量减少,经销商盈利能力下降····················································06
应对之道:打造私域体系,建立稳固的客户基本盘,实现可持续增长·······························06
挑战2:客户价值难挖掘,制约汽车后市场增长·················································12
应对之道:数据+工具赋能,提升客户管理精细度,拉动后市场增长·······························12
挑战3:服务模式单一且成本高,个性化、便捷度难达客户标准···································15
应对之道:打造智能化一体化服务平台,成本更低满意度更高·····································15
04第三章:汽车经销商CRM应用实践案例··································19
1.建发汽车··················································································20
2.捷豹路虎中国·············································································21
3.捷通达集团················································································22
4.国内头部经销商集团········································································23
中国汽车经销商行业CRM应用实践蓝皮书1
卷首语
建发汽车(集团)捷豹路虎(中国)
信息与数字化总监明鲲客户业务伙伴高级经理
SivaSaiPrasadKulpaguri
与销售易的合作,一是极大提升建发汽车(集团)数字化营销
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