- 1、本文档共578页,可阅读全部内容。
- 2、原创力文档(book118)网站文档一经付费(服务费),不意味着购买了该文档的版权,仅供个人/单位学习、研究之用,不得用于商业用途,未经授权,严禁复制、发行、汇编、翻译或者网络传播等,侵权必究。
- 3、本站所有内容均由合作方或网友上传,本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺!文档内容仅供研究参考,付费前请自行鉴别。如您付费,意味着您自己接受本站规则且自行承担风险,本站不退款、不进行额外附加服务;查看《如何避免下载的几个坑》。如果您已付费下载过本站文档,您可以点击 这里二次下载。
- 4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等,请点击“版权申诉”(推荐),也可以打举报电话:400-050-0827(电话支持时间:9:00-18:30)。
Chapter1AutomobileOverview(汽车概述);Lesson1CarLogo(车标);Task1:TalkingandPracticing;;;;
Keys:本田;法拉利;雪弗莱;凯迪拉克;别克;宝马;奔驰;宾利;奥迪;路虎;林肯;丰田
Whatisalogo?
Alogoisagraphicalelementthat,togetherwithitslogotype,formsatrademarkorcommercialbrand.Typically,alogo’sdesignisforimmediaterecognition.Thelogoisoneaspectofacompany’scommercialbrand,oreconomicoracademicentity,anditsshapes,colors,fontsandimagesusuallyaredifferentfromothers’inasimilarmarket.
;Task2:Enjoythelogosofautomakersandmakea
dialogueonthehistoryoflogoswithyourpartners
;Sectiontwo:What’sthenameofthecar?
DialogueA
Acustomerwantstobuyanewcar,sohewalksintoa4S(sale,sparepart,service,survey)store,andasalesmanreceivedhim.
Salesman:Goodmorning,sir!CanIhelpyou?
Customer:Yes.Um…..Canyoutellmewherethecarcalled
Benzis?
Salesman:Sure.Thecarisoverthere.Thisway,please.
Salesman:ThisisBenz,sir!Lookatthestar,thelogoofBenz.
Thepopularsayingofthethree-pointedstaris
thatitsymbolizedthedesigner’sambitionof
makingvehicles“onland,onwaterandintheair.”;Customer:Wow!Itiscool!Ithasastraightforwardatmosphere
look.
Salesman:Yes.Wouldyouliketolookattheinterior?
Customer:CanI?
Salesman:Areyousatisfiedwiththiscar?
Customer:Yeah!ButIshouldconsultitwithmywife.
Afterall,itisnotinsignificant,isit?
Salesman:Itdoesn’tmatter.Seeyounexttime.
Task1:Answerthefollowingcomprehendingquestions:
Whatkindofcardoesthecustomerwanttobuy?
Whatisthemeaningofthethree-pointedstar?
Whydoesn’tthecustomerbuythecar?
文档评论(0)