Kantar-寻找未来系列-时尚（英）-38页(1).docx

KANTAR

FindingtheFutureseries

FASHION

GLOBALREPORT

Ou「focus

Whilewerecognisethatmostsearchesarerelatedto

fastorhigh-streetfashion,ourfocusinthisreport

remainsondisruptivetrendsguidedbytheunique

voicesofanemerging,nicheconsumerbase.These

consumershavethepowertoshapeandtransformthe

ever-evolvingfashionlandscape.

Averageglobalmonthlysearches

Averageglobal

monthlysearches

SHEIN

Primark

Zara

Muji

Uniqlo

HM

OutfitoftheDay

Fashion

Streetwear

2

Whatsnextonconsumers

fashionrunway?

Clicktonavigate

1.

2.

3.

4.

Introduction

Consumer

Fashion

Concluding

andframework

needs

trends

thoughts

3

4

4

Intro

WelcometoKantar’sFindingtheFutureseries,yourguidetothelatestglobaltrends.

PoweredbyKantarsproprietaryDxAnalyticstoolkit,weapplyAIandanalyticsonbigdata(searchandsocial)toidentifyemergingtrendsatspeedandscale.

BylayeringhumaninsightandKantarstrendsframework,weidentifygrowthopportunitiesforbrandsacrossmarkets,languages,and

categoriesinrealtime.

Introductionandframework

Inthisissue,weimmerseourselvesinto

theworldoffashionwhilstalsorooting

ourselvesfirmlyintotheevolvingcontext

ofconsumerneedsunearthedfromour

previousthreereports.

Joinusaswetakeyouonthejourney

todiscoverhowconsumerneedstransfer

acrosscategoriesandmanifestintotrends!

Howwe

didit

Welookedatover2.5bGooglesearches

linkedto113+topicsspanning4,888

trendsgloballyoveraspanoffiveyears

touncoveremergingtrends.

Weveanchoredourfindingsinthe

ever-changinglandscapeofconsumer

preferences,drawingonourrecent

reportstoanticipatetrendsshaping

thefutureoffashion.

2018-2023

Timeperiod

2023

Predicteddata

2.5billion

Datapoints

4,882

Numberofsearchtrendsevaluated

Introductionandframework