牛津译林版必修四UnitAdvertising同课异构.pptx

Unit1AdvertisingReading

—Advertisements;Leading-in:;;WhatarePSAsmeanttodo?

PSAsaremeanttoeducatepeopleabouthealth,safety,oranyotherissuewhichaffectspublicwelfare.;Whereareadvertisementsmostcommonlyfound?

Billboards,newspapers,magazine,theInternet,radioandtelevisionarethemostcommonplacestofindadvertisements.;WhatisthedifferencebetweencommercialadsandPSAs?

Theformerispaidfortopromoteaproductorservicewhilethelatterisplacedforfreeandintendedtoeducatepeople.;Whyaresomeoftheadvertisementscleveraccordingtothearticle?

Becauseeveniftheydon’tlie,itdoesn’tmeantheytellyouthecompletetruth.

WhendidChinabeginanationwidepublicserviceadvertisingcampaign?

Chinabeganthecampaignin1996.;WhyshouldwefollowtheadviceinPSAs?

BecauseallthePSAsaremeanttobehelpful,andbyfollowingtheadviceinPSAs,wecanoftenlearnalot.;1.Advertisementsarefoundinmany

places._____

2.PSAsareonlyfoundinnewspapers.

_____

3.Alladvertisementstellthe

completetruth._____;4.PSAsandcommercialadsusesome

ofthesamemethods._____

5.Commercialadscanoftengiveus

valuableinformationabouthowto

liveourlives._____

6.Anadwarningpeopleagainst

smokingisanexampleofPSA.

_____;ReadingStrategy:;;LanguagePoints:;e.g.Tomsharesabedroomwithhis

twinbrother.

e.g.Themotherwassharingacake

amongthechildren.

e.g.Jimsharesmyopinionsonhuman

cloning.;3.persuadevt.劝说、说服

persuadesbtodosth

说服了某人做某事

persuadesbintodoingsth

说服了某人做某事

persuadesboutofdoingsth

说服了某人不做某事;e.g.Itriedtopersuadehimto