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WelcometotheunitUnit1Unit1Advertising
dvertisingAUnit1WelcometotheUnit
Enjoysomebeautifulads
Brainstorming:1.Wherecanwefindtheseads?2.Whydoyouliketheseads?Onbillboards,ontheInternet,innewspapers/Magazines,onTV,inleaflets,orinbusesetc.Theyarequiteinteresting,creativeandwecangetsomeusefulinformationfromthem.
Observation:ObservethefourpicturesonPage1.Trytodividethemintotwoparts.AdsforsocialproblemsAdsforsalesEarthDaySay‘No’todrugsOxlinAirlinesSoftshineshampoo
Discussandspeak:Readtheinstructionsandfocusonthefourposters.Trytoanswerthesequestions:Whatimage(s)canyouseeoneachposter?Whatcanyoureadoneachposter?Whatcanyoulearnfromeachposter?
CommercialadvertisementsPublicserviceadvertisements
Thisposterisacommercialadvertisement.ItoffertheAirlineservice.Ituses“IlovetoflywithOxlinAirlines.Takingairlinesisafastwaytogettoanotherplace.Inthiswaycanmuchoftimebesaved.Poster1
Thisposterstrikesusalot.Itistryingtoshowusthatthebirdshavenowhereelsetobuildtheirnets.Theyhavetobuildtheirnetsintheskybecauseallthetreeshavebeencutdown.Itsendsusaseriouswarningandtellsusthatweshouldprotecttheenvironmentfromnowon.Poster2
Takingdrugisharmfulbothtothepeoplewhotakedrugandtheirfamily.Ifsomeonetakesdrugs,hewillbecomeseriouslyill.Thisposterisintendedtoeducatepeopleabouthealthandproblemsinsocietyandcallsonpeopletomakeananti-drugscampaignanditalsotellusnottoignoretheproblemaroundus.Poster3
Thisposteristargetingyoungpeopleespeciallygirls,becausetheypaymoreattentiontotheirappearance.Itusespersuasivewords“Shinethatlastsfrodays”successfullytopersuadeyoungpeopletobuythisshampoo.Poster4
Moreadsforyoutodiscuss:Protectwater,Protectourselves.Canyouthinkaboutagoodsloganforeachad?
Never
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