BDA-H资本享学教育和轻轻家教商业尽职调查报告EN-2015 09 17.pdf

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DueDiligenceonEntstudyandChangingedu

Sept16,2015

ForHCapitalInternalUseOnly

©BDA2015

TableofContents

•ExecutiveSummary

•ProductIntroduction

•ValuePropositions

•ExecutionCapability

•Monetization

•Management

•UserFeedback

ExecutiveSummary(1/3)

•ProductIntroduction:Entstudyfocusesonbuildingupaplatformanduser/teachernetwork,whileChanging

emphasizesonmatchingteacherswithstudentsandofferingofflineservices

–Entstudyadoptsalistingmodelforparentstochooseteachers,whileChangingeduchoosesthematchingmodel

–Fornow,bothofEntstudyandChangingedufocusonexpandingtheirteacherinventoryandbuildinguponlinetransactionsystem

–Inmid-to-longterm,theywilltrytoincreaseuserstickinesswithdifferentadd-valueservices

•Entstudy:Improveitsinteractionplatformstohelpteacherscooperatewitheachother,anddevelopteachingtools

•Changingedu:EnhanceitsteachingtoolsandleverageeducationalresourcesfromXRSandZhikang

•ValuePropositions:Forstudents,Entstudyexpectsbetterqualitywithstrictrecruitingprocedure;Changingeduhopes

toensurethequalitybyofflineservices;Neitherisprovenfornow;forteachers,Entstudyprovidesvalueby

networkingeffects,whichmaydevaluetheplatform;whileChangingeduoffersinstitution-likeofflineservices,which

istooheavy

–StudentSourcing:Entstudyhelpsteacherstoformworkshopstofacilitatesharingofstudentstoenlargeeveryone’sstudentpool

ChangingeduinvolvesTAinstudent-teachermatchingprocessandfurtherinservingprocessinordertoensurebilateralsuitability

•Ourconcerns:teachersonEntstudymightdependlessontheplatformafterformingworkshop;Changingedu’smodelistoo

heavyforscaleexpansion,and

原太和顾问合伙人华夏基石高级项目经理 12年人力资源咨询经验自主创业经验

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