BDA-老虎基金蓝领线上招聘市场研究报告EN-2015 05 08.pptx

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BDA-老虎基金蓝领线上招聘市场研究报告EN-2015 05 08.pptx

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BDAStudyonOnlineBlueCollarRecruitmentMarket8May2015ForTigerGlobalOnly ?BDA2015

China’sonlinelistingsmarketforbluecollarrecruitmentwillbeworthUSD3.8BNin2022F,drivenbygreateronlinepenetrationandrisingrecruitmentcosts2106+20%2022F2014Unit:MNBlueCollarWorkerTotalRecruitmentPerson-times39%+183%2022F201414%Unit:MNOnlineRecruitmentPenetration1,204+76%2022F2014685Unit:USDBlueCollarWorkers’AverageMonthlyPay15%+37%2022F201411%Unit:%AverageRecruitmentCostas%ofMonthlyPay2022F201430%50%+67%Unit:%OnlineSpendingas%ofRecruitmentCosts2014+1,265%2022F3,798278Unit:USDMNSizeoftheOnlineListingsMarketforBlueCollarWorkerRecruitment+239%2022F2014Unit:MNBlueCollarWorkerOnlineRecruitmentPerson-times+303%2022F2014Unit:USDOnlineSpendingperRecruitmentPerson-timeXXX

58Ganjiwillenjoy90%ofthemarket,resultinginanestimatedUSD3.4BNrevenueinthissectorin2022F,over13xlargerthanthatof20143+1,375%2022F201458Ganji’sRevenuefromBlueCollarWorkerJobListingsUnit:USDMNLandscapeoftheOnlineListingsRecruitmentMarketforBlueCollarWorkers100%58GanjiOthers2022F90%201483%58Ganji:Preferredbybluecollarjobseekersaccordingtooursurvey;ZPIN/JOBS:Fewerthan20%ofemployersandpositionsoverlapwithWUBA;RegionalandVerticalWebsites:Fewerthan10%ofemployersandpositionsoverlapwithWUBA;MostwebsiteshavelimitedtrafficthatcannotcomparewithWUBAandGanji;

4TableofContentsSizeoftheOnlineRecruitmentMarketforBlueCollarWorkersDemandforOnlineRecruitmentofBlueCollarWorkers58GanjiWillDominatetheMarketAppendix:BlueCollarWorkerSurveyFindings

5Drivenbyurbanizationandthegrowthoftheprivatesectoremployment,thenumberofurbanprivatesectoremployeeswillriseto296MNby2022FSource:NBS,BDAanalysisandresearch2594765+4%WholesaleandRetailingOtherIndustries1ConstructionManufacturing2022F29657812016F2463954772015F232375173201421735476893202