BDA-老虎基金二手车网络平台市场研究EN-2015 05 19.pptx

StudyonChina’sUsedCarWebsitesMay19,2015ForTigerGlobalManagementInternalUseOnly?BDA2015

2TableofContentsSuggestiontoATHMonUsedCarsBusinessProfilesofUsedCarWebsitesResultsofFocusGroupDiscussionResultsofIn-DepthInterviews

UsedPVSalesVolumeas%ofNewPVSalesVolume2China’sNewPVSalesVolume2001-2014Unit:‘000+9%+43%+31%20142013201220112010200620052004200320022001200920082007FranceGermanyUKJapanUSChinaNote:1.Weuse2010dataforUS,Japan,UK,FranceandGermany,and2013dataforChina2.Weuse2010dataforJapan,and2008datafortheUK,FranceandGermany,and2014dataforChinaAssalesofnewPVsrampedupfleetlysince2009,giventhesix-yearaveragecarreplacementcycle,Weestimatethesupplyforusedcarswilltakeoffinthenearfuture.ChinausedcarmarketbearsgreatgrowthpotentialandislikelytotakeoffinthenearfutureUKJapanKoreaUSChinaFranceGermanyPV(PassengerVehicle)OwnershipPer1,000People1Source:Euromonitor,CADA,TheWorldBank,StateInformationCenter,MinistryofCommerceofChina,USBTS,JAMA,ACEA3

Currently,variousbusinessmodelsforonlineusedcarsexist…CIndividualSellerBMerchantBMerchantCIndividualBuyerC2C:InformationListingC2C:ConsignmentSource:CompanyInformationRenrencheGanjiHaocheDaSouCheATHM(Che168)BITA(Taoche)YouxinpaiCheyipai58KuaipaiKaixinPingAnHaoche51Auto58UsedCarGanjiUsedCarBaixing58UsedCarGanjiUsedCarTaobaoAuto4

…ButthepainpointsarenotwelladdressedC:IndividualSellerB:Merchant(Selling)C:IndividualBuyerDemand(Need)PainPoints(UnmetNeed)Warranty5%Complicated

Procedures8%HighPrice12%UnclearCar

Conditions70%NoFollowing

Troubles9%Unefficient

Communication17%Complicated

Procedures22%DifficulttoPrice35%LowProfit17%UnsatisfiedLead-gen

Effectiveness38%Complicated

Procedures14%LimitedIndividual

Buyers14%N=107N=29N=23Complicated

Procedures3%LimitedIndividual

Sellers13%CarValuation28%Inaccurate

Informati