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WeltmeisterNewEnergyVehicleStudyMar24,2017ForTigerManagementOnly?BDA2017
2TableofContentsExecutiveSummaryCompanySnapshotNewEnergyVehicleMarketStudyKSFforNewEntrantsWeltmeisterAutoMakingFeasibilityAssessment
(1/3)Asastartup,WeltmeisterhasenteredtheNEVmarket–amarketundergoingexplosivegrowth,butonethatisrifewithinferiorproducts;lookingforward,productupgradesareimminentasvolumescalesup3WeltmeisterSnapshotNewEnergyVehicleFoundedin2015,Weltmeister(“WM”)aimstoenterthenewenergyvehicleindustryfromscratchwithtightandambitiousplanPlanning:IthassetanambitiouslytightscheduletolaunchtheirfirstSUVinSep2018;allpreparationsfromvehicledesign,RD,manufactureandmarketingmustbecompletedwithintwoyears;ModelFeatures:Basedoncompanyinfo,thefirsttwomodelswillcomefromtheAjaxplatformwithrelativelymediocreconfigurations;thefirstSUVwillbepricedfromRMB190Kto300Kandhaveabatteryrangeof260-450kmMgmt.Background:MembersofWM’scoremanagementallcamefromtraditionalOEMsandhaveworkexperiencesatGeely,GMorFordCurrentNEVmarkethasundergoneexplosivegrowthbutissufferingfrominferiorproducts;prospectsfortheNEVmarketremainbullishasdriversgraduallyshiftfromsubsidyincentivestoindustry-widestricterfuelcommissionstandards,whichwillforcemorefineproductsontotheplayingfieldCurrentMarketOverview:inChina,passengerNEVshaveexperiencedtripledigitgrowthinthepasttwoyears;salesvolumeamountedto240Kin2016,accountingfor1.0%oftotalPVmarket;sedansdominatethewholeNEVmarketwhileSUVsremainabsentduetomostdomesticplayers’reversedevelopmentprocess,whichisunsustainableandwithlowqualityRegulationsandPolicyIncentives:bothcentralandlocalgovernmentsprovidedmassivesubsidiesandotherincentivestopromoteNEVs,butaround2020,stricterfuelconsumptionstandardsandNEVpr
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