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DueDiligenceReportonTalkingData27July2015ForTigerGlobal?2015BDA
2TableofContentsExecutiveSummaryBusinessIntroductionUpstream–DataCollectionandProcessingDownstream–DMPDataMarketBusinessForecastAppendix:ScreenShotsofTDandUmeng
Aftercollectingandprocessingfrontenddatafrommobiledevices,TalkingData(TD)makesmoneybyprovidingmobile-datasolutionstoindustryclientsCollectionTDcollectsinformationonapps’usage(e.g.installations,launches,exits,anduninstallations)viasoftwaredevelopmentkits(SDKs)implantedintocooperatingapps.TDalsocollectsotherdata,suchasdeviceinformation,app-installationinformation,andsensordata.TransmissionAppdeveloperssetuptransmissionintervalsaccordingtotheirapps’attributes.FrontenddatafrommobiledevicesistransmittedbacktoTDthroughmobileorWi-Finetworks.3UpstreamDataCollectionMidstreamDownstreamAfteraggregationdataandperformingsomebasiccalculations,TDprovidesdeveloperswithappanalytics.TDalsocleanses,calculates,andtagsallinformationforitsownusageandmonetizationpurposes,suchasbigdataanalysisforclients,forexample.DataProcessingTDprimarilyprovidesdatasolutionstoclientsviaservicesandproductslikeApp-operationand
-optimizationsolutions;First-partyDMPsolutions;Location-basedO2Osolutions;Marketingbasedonbigdata,includingad-trackingservicesforadvertisers.DataMonetizationSource:Companyinformation,BDAinterviewsandanalysis
4TDenjoysanadvantageoverotherdataproviders(DPs)duetoitsabundantdataresources;inthefuture,thisadvantagewilllingerandmakeitdifficultforpeerstocatchupSource:BDAinterviewsandanalysisAccumulationofabundantbigdataCloserelationships
withcorporatedevelopersTDalreadyhasdatafrom79%ofallactivedevicesinthemarket.LimitedthreatsfrompeersItprovidesappdeveloperswithmoreaccuratedataanalyticsthanpeerslikeiResearch.Itcancollectdata
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