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VOLUME17
Essentialinsightsforbrands
navigatingthecurrent
economicclimate
What’s
inside
3Foreword
4Introduction
6Shopperbehavior:
Theeconomytakesatoll
10Content:Shoppersrelyheavilyon
theirpeers
18Channels:Thefunneliscollapsing
27Opinionsharing:Thecreator
economygrows
33Keytakeaways
34Conclusion
SHOPPEREXPERIENCEINDEX-VOLUME172
©2023BAZAARVOICE,INC.
Shoppershavespokenonceagain.
Thisyear’sShopperExperienceIndexexploreshowtheeconomy
influencesshoppinghabits,highlightingkeychannelsandcontent
types.Thecustomer’svoiceislouderthanever,shapingbrands
throughsharedcontentandinteractions.Thisindexisaroadmapfor
brandsandretailerstoenhancetheireffectiveness.
Whatdidweuncover?
Thereisnomoredebateabouttheimportanceofsocialmediaand
socialcontent.Socialisthenewsearch—influencingeverystepof
theshopperjourney.Animpressive73%of18-to-34-year-oldsmade
purchasesonsocialplatformslastyear,signalingashiftinhowfuture
generationswillshop.Forthoseaimingtofortifybrandstickinessand
loyalty,it’scrucial.
Thevoiceofyourcustomer—beitashopper,creator,orinfluencer—
ismoldingyourbrandidentity.78%ofconsumersfeelmoreconfident
inapurchasewhentheyviewshoppercontent.Progressivebrands
areamplifyingthesevoicesforgreaterimpact.Itstrengthenscustomer
loyaltywhilealsopresentingopportunitiestodrawinnewcustomers.
Theseinsightsareaglimpseintothestudy,withmoreprofound
findingsawaiting.
Wanttoseehowyourindustrypeersareadapting?Aspartofthis
year’ss
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