(可编辑报告)中国零售行业全面数据和洞察系统分析报告：快速消费品零售市场结构变革.pptx

? 2022 Nielsen Consumer LLC. Offline131%93%111%22??ielsenNielsenConsumerConsumer LLCLLC.. ? 2022 Nielsen Consumer LLC. ??????4? 2022 Nielsen Consumer LLC. 5? 2021 NielsenIQ Consumer LLC? 2022 Nielsen Consumer LLC. ? 2022 Nielsen Consumer LLC. 25.80%18.20%高线城市低线城市低线城市高线城市19.30%12.20%低线城市高线城市高线城市低线城市? 2021 Nielsen Consumer LLC.? 2022 Nielsen Consumer LLC. ??E-POS 更广泛的应用设备升级?品类丰富度提升能?供应链赋? 2021 Nielsen Consumer LLC.? 2022 Nielsen Consumer LLC. ??ielsenNielsenConsumerConsumer LLC.LLC. AllAll RightsRights Reserved.Reserved. ??ielsenNielsenConsumerConsumer LLC.LLC. AllAll RightsRights Reserved.Reserved. 连锁现代通路店铺连锁型现代通路店铺????非连锁小型超市大型食杂店现代化转型中的非连锁店铺????1111? 2021 Nielsen Consumer LLC. 1984IQ2022IQ2009IQ32013IQ2010IQ2020IQ? 2021 Nielsen Consumer LLC.? 2022 Nielsen Consumer LLC. For more insights:/global/zh/insights/inquiry.china@About NielsenIQArthur C. Nielsen, who founded Nielsen in 1923, is the original namein consumer intelligence. After decades of helping companies lookto the future, we are setting the foundation for our future bybecoming NielsenIQ. We continue to be the undisputed industryleaders as evidenced by our experience and unmatched integrity. Aswe move forward, we are focused on providing the best retail andconsumer data platform, enabling better innovation, faster delivery,and bolder decision-making. We are unwavering in ourcommitment to these ideals and passionate about helping clientsachieve success. For more information, visit: /global/zh/? 2022 Nielsen Consumer LLC. CHINA RETAIL HEARTBEATLeading FMCG channel landscape evolution tocapture future growth in the next decadesWave 1NielsenIQ ChinaAugust 2022? 2022 Nielsen Consumer LLC. Retail landscape recovery with diversifiedchannels booming in the new pandemic waveThe resilient offline growth.......Offline Channel Recovery IndexChina FMCG Retail Landscape150%Offline140%130%120%110%100%90%General EC29%O2O/New Retail1-2%2019.12022.780%Index: MOM sales / sales 2019.1Social / Conte